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I just love “Woman’s Suffrage would double the irresponsible votes” because it would mean that all votes given before that also were irresponsible. Because I take it for granted that  the people behind the campaign  though women would vote irresponsibly – Ted

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Text from the ad:

Women are soft and gentle, but they hit things. If your wife hit something in a Volkswagen, it doesn’t hurt you very much. WV parts are easy to replace. and cheap. A fender comes off without dismantling half the car. A new one goes on with just ten bolts. For $24.95 plus labour.

And a WV dealer always has the kind of fender you need. Because that’s the only kind he has. Most other WV parts are interchangeable too. inside and out. Which means your wife isn’t limited to fender smashing. she can jab the hood, grace the door. Or bump off the bumper.

It may make you furious, but it won’t make you poor. So when your wife goes window-shopping in a Volkswagen, don’t worry. You can conveniently replace anything she uses to stop the car. Even the breaks.

Sexist ads were not only quite common in the fifties, sixties, and seventies but were used deliberately to make men feel superior to women and there by make them more receptive for the real message in the ad. It was of course impossible to think that a man could hit something with a car, even though statistics would have shown that most car crashes were done by men. But then again, the Mad Men have never dealt in reality, have they – Ted

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First tell a woman that it’s not only all right to drink red wine all day, but it restores you back to your old self again. Then show a picture of a woman that looks both happy and pretty plastered and then send her a free sample. Well done Mad Men, it just can’t go wrong – Ted

In context:
Sanotogen tonic wine is simply a brand of alcoholic beverage produced by the traditional combination of full bodied Ruby British Wine and the special ‘Sanatogen’ formula to form an exceptional mellow flavour.
From ask.com

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The Mad Men always keep their ears close to the ground so as soon as there were women wealthy enough to by their own cars they started targeting car ads towards women. And the fact that wives had a say in what car the family should buy did not slip pass them either. They even went as far as having dresses designed specially for certain models. And vanity is a great lure – Ted

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text from the ad:
How soon is too soon?

Not soon enough. Laboratories tests over the last few years have proven that babies who start drinking soda during the early formative period have much higher chance of gaining acceptance and “fitting in” during those awkward pre-teen and teen years. So, do yourself a favour. Do your child a favour. Start them on a strict regimen of soda and other sugary carbonated beverages right now. For a lifetime of guaranteed happiness – Ad for The Soda Pop Board of America

Playing on mum’s insecurity and fright at the thought of their kids not going to fit in must have seemed an easy way to get the kids hooked on soda and sugar for a lifetime to any heartless mad man. But honestly, the crap about laboratory tests was pushing it a bit to far even back then – Ted

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454_madman_05Text from the ad:

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Glance in the mirror, lovely lady. Be glad you’re so slender, so easy to dress so admired wherever you go.

Then take time to bless your good fortune for making you what you are.

It’s your modern taste for the lighter, less filling food that gives you the slim waistline – and keeps you always feeling fine and fit for fun.

Pepsi-Cola goes right along with this wholesome trend in diet. Today’s Pepsi-Cola, reduced in calories, is never heavy, never too sweet. It refreshes without filling.

Have a Pepsi-Cola – The modern, the light refreshment.
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It is close to heartless to try to make people believe that drinking Pepsi-Cola will keep you slim, feeling fine and fit for fun. The fat wages must have been the only thing that kept those guys from turning from side to side all night embarrassed by the utter crap they produced all day – Ted

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I guess many of you have followed “Mad Men” that TV series about an Advertising Agency back when neither commercial artists nor copy writers had any rules or regulations to hinder their blatant lies about the products they were pushing.

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462_mad_men_intro_02Since I have in parts of my working career been working at such places, old ads from that time fascinates me, so since I’ve just finished the “Popular Music History 1945 – 1980” series, I’m starting a new series featuring all the meaningless nonsense those guys managed to push.

The Mad Men had and still have a wide scale of human emotions to play upon both in images and text; Insecurity, low self-esteem, bad self-image, scare, addiction, vanity, hope, the will to belong, wishful thinking, loneliness, despair, superiority and lets be honest good old envy.

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