Public Relations Pay Off

A digital recreation of an article published in Tonight Magazine Vol1 No2 from 1959 

Public Relations Pay Off

One of the smartest guys in the woman business was a fellow by the name of Casanova. This is a guy who knocked off so many dames that he was able to fill volumes with stories of his conquests. The reason he was so successful was that he let the dames read his stuff, in other words, Casanova was his own press agent, one of the first to come over the pike. Have you ever noticed the way women react to a guy who has a reputation as being a lady-killer? They sniff and they snort and they make indignant remarks like, "Hrnf, what’s so hot about him – suppose he is handsome, he’s just a big show off – why I’ll bet that if a girl were to make up to him, he’d run a mile. He’d better not get fresh with me because.” And so on, and so on. They keep talking about him all night long. The answer is, they can’t get him out of their minds.

Now here’s the question, how did this guy get his reputation as being a lady killer? He got it by discreet advertising, that’s how. And the worse his reputation becomes, the more the women run after him until finally, he has to get an unlisted phone number in order to get any sleep.

Did you say – "It should happen to me"? Well, it can.

One of the first rules in being your own press agent is to let other people do your advertising for you Never, never shoot off your own bazoo. There is nothing that scares the women off quicker than knowing that anything they do with a guy will be broadcast by that guy in the next 24 hours, a man with a big mouth might just as well be dead, But you don’t have to have a big mouth to advertise. You simply have to be smart.

One of the first steps to take in this direction is to get yourself involved with someone who is an easy conquest. We are not now talking about the girl who gives it all to her friends and who has no enemies. We are talking about the plain girl, the overlooked girl, the girl everybody ignores. She is just dying to give it away, Let her. Naturally, you are a gentleman. Naturally, you keep your mouth shut because you don’t want to be known as a big mouth.

But this girl will be your mouthpiece. After all, she doesn’t have a man very long or very often. Her pride and contentment will make her want to tell her friends. She’ll blush and she’ll be coy, bur she’ll let them know darned soon that you are a ring tailed wonder.

As soon as the snowball starts rolling, proceed to your next selection and’ make sure she is of a similar order. " These girls will do your public relations for you. And what’s more, being grateful for attention, they will give you a big build up, even if you are a dud.

Be very sure that in the early stages of your campaign you don’t set your sights on anything that is likely to be a shut out. Don’t aim for the village belle or the campus queen or the local femme fatale, not yet, anyway. She can’t afford to take on anybody unless he is sure he can do her some good, Also, she gets so much attention that you’re going to have to be extra special to win her favors.

But if you proceed along the lines we’ve suggested, you eventually will seem extra special to her and you won’t even have to push. And you’ll have to do is lean backward and she’ll fall.

The second aspect of this program is coolness. That is, you turn on the heat when you are in the company of j-our girl chum. Never mind that she is slightly overweight and she stutters, any port in a storm. And for the time being, you are working on building a reputation, Make sure that she has something to talk about. It shouldn’t take that long before you begin sensing a change in the female climate around you.

Certain girls who never gave you a tumble before will start looking your way. Some of them will have that unmistakable ”I will" look in their eye, others will be distinctly hostile. Don’t be fooled by that hostility, but don’t try to do anything about it, just yet. Concentrate on the ones whose expression says yes. Little by little you will find that the grade of ore you are mining gets brighter and better. By this time, the campus queen and the femme fatale and the village belle are looking your way too. Ignore them. You can afford to, you’re busy with the lesser lights, Handle them with care, remember – you’re on a publicity campaign. Incidentally, you’ll also begin to enjoy a pretty active and satisfactory love life.

It is about this time you can afford to knock off a few of the star attractions. Play it very cool and play it very straight.

Find some excuse, some “accident” to get alone with Linda, the one who’s been giving you the cold shoulder and the glassy eye. Turn on the charm. Show her that you really aren’t a wolf, just a regular fellow. This is what we meant before by “Don’t push and she’ll fall on her face.

She was all primed to hate your guts. She thought you were a big wind bag and a lady killer and a show off and all the other things, and what’s more, she’s mad because you’re the only guy in town who hasn’t given her the tumble.

When she finds out that you aren’t the big rascal she thought you were, she will do your wooing for you. In fact, she will practically leap into your arms.

Linda, naturally, is too proud to talk, but by this time, she doesn’t have to. Everybody knows your reputation. Everybody knows that a gorgeous gal like Linda wouldn’t be seen with a bum.

From that point on, pal, you are in line for the finest reward on earth. Remember, play it cool, keep your mouth shut and your eyes peeled. And remember to get an unlisted phone number. With all your activity, you’re going to need some sleep.