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The four members of the British hit band, the Beatles, have arrived in New York at the start of their first tour of the United States. The young men, with their now infamous mop-head hairstyles, stepped onto the tarmac at Kennedy Airport just after 1300 local time. There were more than 3,000 screaming teenagers at the airport. Many had skipped school or work. Some were in tears and some were carrying placards with phrases such as "I love you, please stay".

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The Beatles’ first scheduled appearance will be on American television on Sunday on the Ed Sullivan show. He apparently booked them to appear after seeing the huge crowds who greeted their return to Heathrow from Sweden last October.

Security barriers
More than 5,000 fans applied for tickets to be part of the audience for the live show – only 750 were lucky enough to get them.The Beatles – Paul McCartney, Ringo Starr, John Lennon and George Harrison – received maximum police protection, the kind of arrangement usually produced for kings and presidents.

There were security barriers too, without which, the Beatles would almost certainly have been crushed by the throng of screaming women.  Elsewhere in the United States, excitement over the Beatles’ arrival has reached almost fever-pitch. Their songs are playing constantly on radio stations, in shops and other places of work.

Millions of Beatle records have already been sold and a company called Puritan Fashions Incorporated, which describes itself as "the only exclusive official licensed manufacturer of Beatle wearing apparel" is marketing T-shirts, sweat shirts, turtle-neck sweaters, tight-legged trousers, night shirts, scarves and jewellery inspired by the Beatles.

Beatle wigs are also for sale at $2.99 each – or the equivalent of one guinea.

In Context
The Beatles were the first British band to break into the American market. Their appearance on the Ed Sullivan show reportedly led to a dip in the crime rate to a 50-year low as 73 million people or 40% of Americans tuned into watch. They performed the songs All My Loving, Till There Was You, She Loves You, I Saw Her Standing There and I Want To Hold Your Hand.

The band appeared twice on the Ed Sullivan show and their performances still rate as the second and third most-watched programmes in the history of US TV. Only the 1983 final episode of Korean war comedy MASH achieved more viewers

In February 2004, the Beatles were given the President’s Award at the Grammys to mark the 40th anniversary of what became known as "Beatlemania". It was accepted by the widows of John Lennon and George Harrison, Yoko Ono and Olivia Harrison.

Text from BBC’s On This Day

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Beatlemania arrives in the US

117139_bm2

The four members of the British hit band, the Beatles, have arrived in New York at the start of their first tour of the United States. The young men, with their now infamous mop-head hairstyles, stepped onto the tarmac at Kennedy Airport just after 1300 local time. There were more than 3,000 screaming teenagers at the airport. Many had skipped school or work. Some were in tears and some were carrying placards with phrases such as “I love you, please stay”.

The Beatles’ first scheduled appearance will be on American television on Sunday on the Ed Sullivan show. He apparently booked them to appear after seeing the huge crowds who greeted their return to Heathrow from Sweden last October.

Security barriers
More than 5,000 fans applied for tickets to be part of the audience for the live show – only 750 were lucky enough to get them.The Beatles – Paul McCartney, Ringo Starr, John Lennon and George Harrison – received maximum police protection, the kind of arrangement usually produced for kings and presidents. There were security barriers too, without which, the Beatles would almost certainly have been crushed by the throng of screaming women.

Elsewhere in the United States, excitement over the Beatles’ arrival has reached almost fever-pitch. Their songs are playing constantly on radio stations, in shops and other places of work. Millions of Beatle records have already been sold and a company called Puritan Fashions Incorporated, which describes itself as “the only exclusive official licensed manufacturer of Beatle wearing apparel” is marketing T-shirts, sweat shirts, turtle-neck sweaters, tight-legged trousers, night shirts, scarves and jewellery inspired by the Beatles.

 Beatle wigs are also for sale at $2.99 each – or the equivalent of one guinea.

In Context
117139_bm1The Beatles were the first British band to break into the American market.
Their appearance on the Ed Sullivan show reportedly led to a dip in the crime rate to a 50-year low as 73 million people or 40% of Americans tuned into watch. They performed the songs All My Loving, Till There Was You, She Loves You, I Saw Her Standing There and I Want To Hold Your Hand. The band appeared twice on the Ed Sullivan show and their performances still rate as the second and third most-watched programmes in the history of US TV. Only the 1983 final episode of Korean war comedy MASH achieved more viewers

In February 2004, the Beatles were given the President’s Award at the Grammys to mark the 40th anniversary of what became known as “Beatlemania”. It was accepted by the widows of John Lennon and George Harrison, Yoko Ono and Olivia Harrison.

Text from BBC home’s On This Day

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Article from the American magazine Sexology October 1964. Found at modernmechanix.com
The Beatles and their admirers have aroused widespread interest and attention. Fifty million dollars worth of goods bear their name as this article is written. These include wild Beatle wigs, Beatle sweaters, Beatle shirts, Beatle hats, Beatle buttons, etc., etc.

To most adults, the ear-piercing sounds, the jungle screams, and the strange body movements of teen-age Beatle fans are the hardest part of the Beatle-mania burden.

All kinds of speculations and explanations have been published about the Beatle fad. But one aspect seems to have escaped the observers’ attention, namely the sexual involvement of the youngsters.

Beatles fans in the grips of beatlemania

This is amazing since similar fads of past decades—the Sinatra frenzy and the Presley mania—should have convinced even the most sex-blind layman that it is the sex drive that time and again tosses millions of teenagers into hysterics.

Indeed, the sex glands are clearly guilty in the astounding audience response to the “art” of these mop-topped pop wailers from Liverpool. The self-forgetfulness of the young adorers is similar to sexual abandon.

Shrill shrieks break through the moaning—”Yeah, yeah, yeah”—that seem to push toward a climax. Boys here and girls there jump up and down as if they couldn’t hold the contents of the bladder any longer. Some, breathlessly exhausted, drum the rhythm on a neighbour’s chest; others move buttocks, hips and pelvis as if they were galloping on a horse. For some the performance ends when they faint.

Beatles fans in the grips of beatlemania

Sexual excitement may not be the only trigger to the release of such actions, but it certainly plays an eminent role in bringing this release about. There is even less doubt about the involvement of sexual feelings when two twelve-year-old girls exhibit to each other the signatures of their heroes printed on their panties while they rock ‘n’ roll with the beat of a Beatle record.

Beatle dolls (made of plastic) are passionately hugged in bed. Smaller ones, made of sugar candy, are enjoyed with immense delight. There are even chocolate-cake Beatles that appeal especially to children as young as 5 or 6.

In their attempts to convince parents that the children’s crusade to the lands of the beat is an innocent lark, some writers emphasize the “peculiarly sexless appeal” of the Beatles. A comparison would seem to confirm this judgment.

Beatles fans in the grips of beatlemania

Frank Sinatra’s crooning warmed up all the longing for wickedness in the bobby-soxers’ hearts; Elvis Presley tried to bulge with sex appeal; the four Liverpoolers appear as if they had intentionally removed themselves from sex competition.

“The way they wag their wigs” is considered cute and funny by their audience but definitely not sexy. Indeed, the mop-style hair-do, adopted in imitation of that of a German female photographer, not only gives them a clownish note, but it also blurs the line between the sexes.

However, this very fact has shaped their appeal to the youngsters who unexpectedly took the clowning seriously.

For if the Beatle enthusiasts are compared with the Presley and Sinatra fans, one difference becomes immediately evident: the majority belong to younger age groups.

Beatles fans in the grips of beatlemania

The ages of Beatle fans spread as far down as 9 years and include about 30 per cent boys. The solid nucleus consists of girls, 12 to 15 years old, still before or briefly after their first menstruation.

These age groups are characterized by distinctive qualities which every parent and every teacher recognizes.

“Puppy love” is a well-known cliché on the screen and in printed fiction. The treatment usually varies between “haw-haw, how funny,” and “oh, how pitiful they are.” For there they stand, these youngsters, filled with desire for each other yet unable to express it, clumsy, and as a result sometimes so hostile that they thwart their own hopes and intentions.

The cliché may be corny, but it does have some truth. And those mop-headed singers act as if they were pals of the youngsters, partly representing, partly making fun of their clumsiness and their appearance.

Beatles fans in the grips of beatlemania

Appearance is important. Affected by an awkward but unconquerable irregularity of growth, the older child and the young adolescent feel rather self – conscious. They express their feeling in grouchiness or aggressiveness. The parents are no great help.

Since these youngsters are hard to live with, the adults often show their disappointment. The children don’t like to be cuddled, patted, or kissed. Daddy’s little girl all of sudden spits hatred or sheds tears if father jokingly slaps her on the buttocks.

The snooping mother may find outcries of indignation in the 12-year-old daughter’s diary like the following: “I saw Him touch Her breast. And She let Him.” She may not know that Him and Her are she and her husband.

Sex becomes a problem. The children have become conscious of sin and social prohibitions. And their judgments are usually stricter than the rules require. On the other hand, they may giggle over a word that almost sounds like a well-known obscenity or sex term.

Beatles fans in the grips of beatlemania

This apparent sexlessness is mirrored in the apparent sexlessness of the Beatles. Their uncouthness dramatizes the pre-adolescents’ aversion to washing and grooming.

In other ways, too, the Beatles provide a safety valve. The frustrations of pre-adolescence and early adolescence are considerable. Overrating their maturity, the young people desire independence, but at the same time they are afraid of it.

The direction of the sex urge is not yet definitely determined. Homosexual thoughts stir feelings of guilt, heterosexual desires arouse feelings of inadequacy.

Confusions and frustrations of this kind seek an outlet in aggression. Yet aggression is not tolerated in our society.

The Beatles give them a legitimate opportunity for both second-hand and direct relief. The Beatle records themselves are an attack on cultured ears. Participation in a live performance does even more for them.

A girl of 15 was asked why she didn’t listen to her four heroes on television rather than standing in line for hours to see them on the stage. She replied: “I didn’t come to listen, I came to scream.”

Beatles fans in the grips of beatlemania

And that has become an essential part ,of the performance: yelling, pounding, stomping and singing along so loud that the performers themselves cannot be heard. This is an outlet for approval and for defiance. It raises their self-confidence.

Sometimes it also raises the courage to such a pitch that walls and seats and anything breakable cannot withstand destruction. Most often, fortunately, the mood remains within bearable limits, a mere flailing, a noisy rebellion against the demands of a not quite understood world.

Yet a happy rebellion. For those shaggy-haired idols offer the children identification as well as emotional outlets. They are a cool, cynical lot —as cool and unconcerned as their admirers would like to be.

Unperturbed, they admit that they can’t even sing and that they care about nothing except money. Cool. Courageous. Their admirers can see themselves replying to prying adults in similar words.

Hence there is truth in what a 14-year-old girl said when she was interviewed: “They lift my morale.”

But at the same time, the rhythm translates erotic tendencies into movements and moans, a wakening sex force that operates on a deeper level.

These half-adolescents know themselves to be sexually unattractive. They are prevented by the social conventions of the adult world from expressing their sexual urges. Their own group code keeps them from expressing their sentimental wants.

But here, following the lead of those uncombed scrawny fellows with their undisguised backstreet accent, they can admit, amidst tears, aggressive screams and burlesquing, that they too want to hold a hand.
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Dr. Beigel, formerly professor in the Dept. of Psychology, Long Island University, is a consultant in personal and sex problems, author of “Sex from A to Z,” editor of “Advances in Sex Research,” and secretary of the Society for the Scientific Study of Sex.

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Article from the British newspaper “The Guardian” -  Saturday 8 February 1964

New York

"After all the lend-lease we sent to Britain, did they have to do this to us?" Such was the comment of a distinctly square member of the New York community today after 01777_maniahearing of the Beatle arrival. But there are not many squares in New York today.

Physically, the Beatle invasion was launched just after 1 p.m. when their air liner touched down to pandemonium at Kennedy Airport. But in fact New York has been in the tightening grip of Beatlemania for some weeks and the arrival merely confirmed that the idols really do exist in body as well as voice.

There were more than three thousand teenagers at the airport who had rallied from distant states as well as New York City, had skipped schools, faced dismissal from their jobs, and were carrying placards that had such amorous slogans as "I love you, please stay." Just as there had been weeping when they left London, so there was weeping when the Beatles arrived here. But here the tears were for joy.

Shouts and squeals

There were shouts, too, and squeals when the four Beatles with their numerous entourage emerged from the plane. Maximum police protection had been called out for them – the kind of arrangement that is usually produced for kings and presidents. Certainly without the police barriers little would be left of the Beatles by now – just everyone wanted to get a close sniff of the Beatle aura.

01777_mania2There will be a hundred policemen permanently with them while they are in the city – and one of the policemen drily remarked that the world had gone mad. He could not recall similar scenes since General MacArthur was recalled from Korea.

Today, radio stations from early morning had been playing Beatle records, and yeah, yeah, yeah is on everybody’s lips. Even staid correspondents were seen today doing their work to the Beatle rhythm and in a supermarket the transistor was playing on a pile of oranges as the clerk packed up my purchases.

At my hairdressers, calls were pouring in from all manner of male hopefuls asking if their hair could be set in Beatle fashion, and Beatle wigs have been on sale for some time.

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