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Posts Tagged ‘Coca Cola’

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Maaza
(Hindi: माज़ा, Bengali: মাজ়া) is a Coca-Cola fruit drink brand marketed in Middle East, Africa, Eastern Europe and Asia, the most popular drink being the mango variety, so much that over the years, the Maaza brand has become a104651_maaza_01synonymous with Mango. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants were subsequently dropped. Coca-Cola has recently re-launched these variants again in the Indian market.

Mango drinks currently account for 90% of the fruit juice market in India. Maaza currently dominates the fruit drink category and competes with Pepsi’s Slice brand of mango drink and Frooti, manufactured by Parle Agro.

a104651_maaza_06While Frooti was sold in small cartons, Maaza and Slice were initially sold in returnable bottles. However, all brands are also now available in small cartons and large PET bottles. Of late, the Indian market is witnessing the entry of a large number of small manufacturers producing only mango fruit drink.

Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Maaza claims to contain mango pulp of the Alphonso variety, which is known as the "King of Mangoes" in India.

History

The Union Beverages Factory, based in the UAE, began selling Maaza as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. Maaza was launched in 1976 in India. and in India, Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along a104651_maaza_07with other brands such as Limca, Citra, Thums Up and Gold Spot. Maaza was acquired by House of Spices in 2005 for the North American market. Finally in the year 2006 Infra Foodbrands acquired Maaza for the European, Caribbean and West-African market and cooperates with House of Spices for the North American market.

Infra Foodbrands

Since 1998 Infra Foodbrands, located in The Netherlands, has started distribution in Europe, West-Africa, North America, Canada and the Caribbean, using frequent worldwide connections from Rotterdam Main Port. Since 2006 Infra Foodbrands is the owner of the Maaza brand and exports to 33 countries (and expanding) worldwide.

a104651_maaza_05Infra Foodbrands develops, designs, distributes and markets a range of beverages, all supported by marketing- and promotional support programmes. Until the appointment of Infra Foodbrands BV, as its European franchise, Maaza was a one-product brand (Maaza Mango) with limited appeal to ethnic consumers in geographical pockets. Since then Infra Foodbrands has turned Maaza into a recognised beverage brand, offering Maaza in 10 different flavours (f.e. Mango, Tropical, Guava, Lychee, Passion Fruit/Maracuja, Pineapple, Banana, Papaya, Fruit Punch and Guanabana) in 9 different packaging formats (f.e. PET bottles, cartons, glass bottles and cans) suitable for all segments of the market. The Maaza drinks are distributed to supermarkets, convenience stores, hotels, cafes and many other outlets.

Text from Wikipedia 


Help Needed
I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

List of Soft drinks and sodas posted already
Visitors soft drinks and sodas suggestions and comments

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Images from vintage everyday

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Coca Cola teamed up with award-winning ad agency Ogilvy & Mather China on a new “2nd Lives” campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.

These fun caps transform the used beverage bottles into a lamp, a paintbrush, a spray bottle, a pencil sharpener, a soap dispenser, and many other usable objects. Graham Fink, the chief creative officer of Ogilvy & Mather China, explains the idea behind the project: “We have created fun tools with Coke bottle tops, bringing small moments of happiness into people’s lives.

With the creativity of this campaign and the good cause behind it, this could easily be one of Coca Cola’s best campaigns ever. Don’t forget to check out the video to see how all the different caps are used.

Found on BoredPanda

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A 1961 Coca-Cola commercial featuring some hyperactive people dancing. The commercial features a catchy jingle: "Coca-Cola Gives You That Refreshing New Feeling".

Text and video found on YouTube via RetroYoutube

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Coca-Cola did not become one of the worlds most recognized brands by accident. From day one, the company spent a great deal of time and money developing its identity. Every year, or as it thought necessary, the company would put out standardization bulletins covering how everything with the Coca-Cola name should look.

The Coca-Cola logo & look needed to be the same on everything worldwide, including stationary, checks, uniforms and, of course, trucks. Trucks were and still are an important way for Coca-Cola to advertise.

Here are some pages from 1948 and 1957, depicting just how Coca-Cola trucks and cars should be painted.

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Text and images from RetroPlanet

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From a promotion publication  called  “Coca-Cola 1938 – 1988  – The first 50 years in Norway”.

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Coca-Cola saw the light of day in a copper kettle in John S Pemberton’s pharmacy in Atlanta, Georgia. Back then it was the pharmacists who produced the different types of juice and lemonades. The sweet smelling, liquorish coloured concentration Pemberton mixed contained among other things 029_coca_cola_memories_10extracts form coca leaves and cola beans, and Pemberton’s bookkeeper – Frank M Robinson – called the drink Coca-Cola.

The calendar showed May 8th 1886, a decade filled with important events. George Eastman build his first camera and in company with Thomas Edison, created the movie theatre. Robert Louis Stevenson wrote Dr Jekyll & Mr Hyde and Sir Arthur Conan Doyle gave life to Sherlock Holmes. Just to mention a few of the things that happened on within culture and entertainment.

History can tell that Pemberton most likely went to the town’s biggest soda-bar on the very same day to test out his new drink and let every one in the bare test it. The reaction was overwhelming and soon hand painted signs turned up in the bar saying “Drink Coca-Cola”. A few weeks later the firs ads turned up in the papers and a new drink was born.

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From a promotion publication  called  “Coca-Cola 1938 – 1988  – The first 50 years in Norway”.

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Coca-Cola had its debut in soda-bars, which had become popular a decade earlier. The soda-bars was the counter pert to the saloons, a meeting place for everyone. they were a mix of café, tea room and pharmacy, an American institution that is partly alive even to day. You could by sodas and mineral waters and later on ginger beer, root beer, different kinds of juices and fancy ice-cream creations. Anything drinkable cold was on the menu, except alcohol.

Coca-Cola became more and more popular in the soda-bars and businessman started to see great potential in the new product and Asa G Candler, an Atlanta businessman bought al rights to Coca-Cola for $ 2.300 in 1891. with a steady hand he would run production, sales and marketing in the following year.
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Candler was convinced that people would by Coca-Cola as soon as they had tasted it and he had colourful posters of sporty women drinking Coca-Cola in the soda-bars. Later came Signs, glasses, serving trays and lamps, clocks, playing cards and complete bars and everything became extremely popular.

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