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Posts Tagged ‘Coca Cola’

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Maaza
(Hindi: माज़ा, Bengali: মাজ়া) is a Coca-Cola fruit drink brand marketed in Middle East, Africa, Eastern Europe and Asia, the most popular drink being the mango variety, so much that over the years, the Maaza brand has become a104651_maaza_01synonymous with Mango. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants were subsequently dropped. Coca-Cola has recently re-launched these variants again in the Indian market.

Mango drinks currently account for 90% of the fruit juice market in India. Maaza currently dominates the fruit drink category and competes with Pepsi’s Slice brand of mango drink and Frooti, manufactured by Parle Agro.

a104651_maaza_06While Frooti was sold in small cartons, Maaza and Slice were initially sold in returnable bottles. However, all brands are also now available in small cartons and large PET bottles. Of late, the Indian market is witnessing the entry of a large number of small manufacturers producing only mango fruit drink.

Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Maaza claims to contain mango pulp of the Alphonso variety, which is known as the "King of Mangoes" in India.

History

The Union Beverages Factory, based in the UAE, began selling Maaza as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. Maaza was launched in 1976 in India. and in India, Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along a104651_maaza_07with other brands such as Limca, Citra, Thums Up and Gold Spot. Maaza was acquired by House of Spices in 2005 for the North American market. Finally in the year 2006 Infra Foodbrands acquired Maaza for the European, Caribbean and West-African market and cooperates with House of Spices for the North American market.

Infra Foodbrands

Since 1998 Infra Foodbrands, located in The Netherlands, has started distribution in Europe, West-Africa, North America, Canada and the Caribbean, using frequent worldwide connections from Rotterdam Main Port. Since 2006 Infra Foodbrands is the owner of the Maaza brand and exports to 33 countries (and expanding) worldwide.

a104651_maaza_05Infra Foodbrands develops, designs, distributes and markets a range of beverages, all supported by marketing- and promotional support programmes. Until the appointment of Infra Foodbrands BV, as its European franchise, Maaza was a one-product brand (Maaza Mango) with limited appeal to ethnic consumers in geographical pockets. Since then Infra Foodbrands has turned Maaza into a recognised beverage brand, offering Maaza in 10 different flavours (f.e. Mango, Tropical, Guava, Lychee, Passion Fruit/Maracuja, Pineapple, Banana, Papaya, Fruit Punch and Guanabana) in 9 different packaging formats (f.e. PET bottles, cartons, glass bottles and cans) suitable for all segments of the market. The Maaza drinks are distributed to supermarkets, convenience stores, hotels, cafes and many other outlets.

Text from Wikipedia 


Help Needed
I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

List of Soft drinks and sodas posted already
Visitors soft drinks and sodas suggestions and comments

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Images from vintage everyday

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Coca Cola teamed up with award-winning ad agency Ogilvy & Mather China on a new “2nd Lives” campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.

These fun caps transform the used beverage bottles into a lamp, a paintbrush, a spray bottle, a pencil sharpener, a soap dispenser, and many other usable objects. Graham Fink, the chief creative officer of Ogilvy & Mather China, explains the idea behind the project: “We have created fun tools with Coke bottle tops, bringing small moments of happiness into people’s lives.

With the creativity of this campaign and the good cause behind it, this could easily be one of Coca Cola’s best campaigns ever. Don’t forget to check out the video to see how all the different caps are used.

Found on BoredPanda

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A 1961 Coca-Cola commercial featuring some hyperactive people dancing. The commercial features a catchy jingle: "Coca-Cola Gives You That Refreshing New Feeling".

Text and video found on YouTube via RetroYoutube

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Coca-Cola did not become one of the worlds most recognized brands by accident. From day one, the company spent a great deal of time and money developing its identity. Every year, or as it thought necessary, the company would put out standardization bulletins covering how everything with the Coca-Cola name should look.

The Coca-Cola logo & look needed to be the same on everything worldwide, including stationary, checks, uniforms and, of course, trucks. Trucks were and still are an important way for Coca-Cola to advertise.

Here are some pages from 1948 and 1957, depicting just how Coca-Cola trucks and cars should be painted.

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Text and images from RetroPlanet

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From a promotion publication  called  “Coca-Cola 1938 – 1988  – The first 50 years in Norway”.

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Coca-Cola saw the light of day in a copper kettle in John S Pemberton’s pharmacy in Atlanta, Georgia. Back then it was the pharmacists who produced the different types of juice and lemonades. The sweet smelling, liquorish coloured concentration Pemberton mixed contained among other things 029_coca_cola_memories_10extracts form coca leaves and cola beans, and Pemberton’s bookkeeper – Frank M Robinson – called the drink Coca-Cola.

The calendar showed May 8th 1886, a decade filled with important events. George Eastman build his first camera and in company with Thomas Edison, created the movie theatre. Robert Louis Stevenson wrote Dr Jekyll & Mr Hyde and Sir Arthur Conan Doyle gave life to Sherlock Holmes. Just to mention a few of the things that happened on within culture and entertainment.

History can tell that Pemberton most likely went to the town’s biggest soda-bar on the very same day to test out his new drink and let every one in the bare test it. The reaction was overwhelming and soon hand painted signs turned up in the bar saying “Drink Coca-Cola”. A few weeks later the firs ads turned up in the papers and a new drink was born.

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From a promotion publication  called  “Coca-Cola 1938 – 1988  – The first 50 years in Norway”.

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Coca-Cola had its debut in soda-bars, which had become popular a decade earlier. The soda-bars was the counter pert to the saloons, a meeting place for everyone. they were a mix of café, tea room and pharmacy, an American institution that is partly alive even to day. You could by sodas and mineral waters and later on ginger beer, root beer, different kinds of juices and fancy ice-cream creations. Anything drinkable cold was on the menu, except alcohol.

Coca-Cola became more and more popular in the soda-bars and businessman started to see great potential in the new product and Asa G Candler, an Atlanta businessman bought al rights to Coca-Cola for $ 2.300 in 1891. with a steady hand he would run production, sales and marketing in the following year.
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Candler was convinced that people would by Coca-Cola as soon as they had tasted it and he had colourful posters of sporty women drinking Coca-Cola in the soda-bars. Later came Signs, glasses, serving trays and lamps, clocks, playing cards and complete bars and everything became extremely popular.

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From a promotion publication  called  “Coca-Cola 1938 – 1988  – The first 50 years in Norway”.

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029_coca_cola_memories_08Lively marketing and large volumes were the order of the day back then and the strategy was as it is to day, Coca-Cola should be available everywhere. This lead to Coca-Cola being for sale all over America as early as in 1895. The advertising really took of in 1900 and Coca-Cola logos turned up on walls an facades all over USA, Canada and Cuba. The metal signs came in 1914 and as early as the first year 400 tons were used for the signs alone. Coca-Cola started sponsoring entertainment and sports as well and laid the basis for the image the drink has to day.

029_coca_cola_memories_06The idea of bottling turned up early in coca-cola history. Some soda-bars filled bottles for costumers from 1890 on and it was sold in bottles some places from 1894, but it was first in 1899 that three prosperous businessmen contacted Asa Candler to negotiate a bottling deal. It took some time convincing Candler the idea was sound, but give in after a while and signed a deal for bottle distribution for nearly all of America. The Prise was set at $ 1 and as far as anyone knows the dollar was never claimed.

A problem was soon discovered, copying and it was decided that a Coca-cola labels on the bottles was not enough so in 1915 the by now well-known light green wavy bottles, produced at the Root Class Company, turned up. They were elegant and fit the hand well, they were unlike anything else, an immediate success and they brought Coca-Cola storming into the 1920s. At this point Asa Candler Coca-cola to Trust Company of Georgia for $ 25.000.000 and the first and in retrospect most interesting part of the Coca-Cola history is over.


From then on Coca-Cola were more or less just like any other big corporation. The magic of Pemperton’s liquorish coloured concentrate was gone – Ted

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Coca Cola was available in France since 1919 informally and formally since 1933, but after the war in 1950 the brand has decided to relaunch with a new advertising campaign based on the slogan "Drink Fresh" enabled by the proliferation of refrigerators. On this occasion Coca Cola organized deliveries under the eye of photographers.

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Images and text found at “La boite verte

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Posted on YouTube By “katimoo1992

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I love this old ad. It is from 1952, the year before I was born. Long before Norway became an oil nation and we were still the somewhat backwards little brother in Scandinavia. Not many Norwegian products were exported to big brother Sweden in those days, but Solo was. It was introduced in Norway in the thirties and ruled the home marked till Coca-Cola came with the Winter Olympics in 1952.

  Image found at:Pavilion-of-Curiosity

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Hilda Clark (1872 – May 5, 1932) was an American model and actress. She was born in Leavenworth, Kansas, to Lydia and Milton Edward Clark. As a young adult she moved east to Boston to become a popular music hall songstress and actress. However, Clark became famous as a model in 1895 when she became the first woman to be featured on a tin Coca-Cola tray. Hilda Clark remained the advertising "face" of Coca-Cola until February 1903 when she married Frederick Stanton Flower in New York.

Flower was a nephew of New York Governor Roswell P. Flower. Clark had been an active socialite in Boston but retired from the stage when she married. Frederick Flower was a millionaire, involved in banking concerns and director of several railroads. Flower died in December 1930. Hilda Clark died on May 5, 1932, in Miami Beach, Florida.
Text from Wikipedia 

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11013_ccfAs this picture clearly shows Coca-Cola was not an absolute success when it was launched full scale in France in 1950.
No surprise really, when you’ve been fed  red wine and half and half coffee and warm milk since childhood sickly sweet soft drinks may not be exactly what you dream of.

Image found at:
At-her-discretion

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Here’s another one of my own image collections on Picasa. I’ve called it “Coca-Cola Memories” and it feature Coca-Cola oriented images both in colour and in black’n’white from the company’s early start and up through the late fifties, early sixties.

  To the gallery:The-gallery

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coca_cola_018Coca-Cola has always used the best advertising agencies, the best illustrators and photographers for their campaigns. Nice of them, as what ever your thoughts are on their product, at least their ads are easy on the eyes.

Here’s a gallery full of nice Classic Coca-Cola ads for you.
The-Coca-Cola-Ads

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designinterviews.com

Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

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The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.

8419941The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.

In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other products, including Sprite and Oasis, as soon as a satisfactory alternative is found.
Text from Wikipedia 

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coke LIFE 9 jan 1950 2

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C

oca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in 01581_cccombination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.

In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other products, including Sprite and Oasis, as soon as a satisfactory alternative is found.

Text found at Wikipedia

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