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Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Wal-Mart as part of its Sam’s Choice line of soft drinks.

Development

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Grapette was developed by Benjamin "Tyndle" Fooks when, while working as a traveling salesman selling a product known as "Fooks Flavors", he noticed the popularity of his grape flavor. From this, Fooks, dissatisfied with existing grape a12119_grapette_03sodas on the market, sought to develop a grape soda that tasted the way he believed that a grape soda should taste. Over the course of two years and tens of thousands of taste tests, by 1939, he had developed a flavor that he believed was superior to all other grape sodas available at the time.

To name the drink, Fooks turned to Hubert Owen. Owen and an assistant ran a local contest to come up with a name, but this failed to produce a suitable name. Owen then traveled to Washington, D.C. in 1939 to search the trademark files of the United States Patent Office for a suitable name. Here, it was found that a man named Rube Goldstein owned a trademark for the name "Grapette", "Orangette", and "Lemonette". Further research determined that Goldstein owned a small bottling firm that produced a drink that used one of Fooks’ grape flavors, called "Tiny", which it distributed in Virginia and North Carolina, marketed in a six-ounce bottle. Goldstein, however, had never used the a12119_grapette_04Grapette, Orangette, or Lemonette names. In March 1940, Fooks and Owen traveled to Chicago, Illinois to meet with Goldstein. There, they purchased the Grapette, Orangette, and Lemonette names for $500.

Grapette’s first-year sales were quite promising. This was due to Grapette’s flavor, as well as Grapette’s unique packaging. Most soft drinks at the time were sold in twelve-ounce bottles. Grapette was sold in a six-ounce clear glass bottle, which served to show off the beverage’s purple color. With the success in sales, marketing of Grapette was expanded to much of the United States, and the slogan "Thirsty or Not" was developed for use in advertising. In addition, other flavors were developed, such as Orangette, an orange-flavored soda that used a considerable amount of real orange juice, and Lemonette, which contained a large amount of real lemon juice.

Early marketing

In the spring of 1940, Fooks began marketing his soda in Camden, Arkansas under the name "Grapette"

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When World War II began, Fooks dropped many of his other brands, such as Botl-O and Sunburst, in order to focus on Grapette. Sales of Grapette continued to soar during the war, despite restrictions and material shortages. Sugar, which was subject to wartime rationing, was obtained by adding water to granulated sugar, thus liquefying it, enabling it to be sold as syrup, which was not subject to rationing.

a12119_grapette_06In 1942, R. Paul May, an Arkansas oil tycoon, persuaded Fooks to allow him to market Grapette in Latin America, citing a lack of soft drink options in the area. May was able to build a good reputation for Grapette in Guatemala, selling not only Grapette, but also Orangette and Lemonette. These brands soon became market leaders. In 1962, the export division of Grapette was reorganized into a separate company, known as Grapette International.

In 1962, Grapette introduced a line of cola drinks to compete with Coca-Cola under the name of "Mr. Cola". The drink was popular in large part because of its sixteen-ounce bottle. Mr. Cola was also available in ten and twelve-ounce sizes. In 1963, "Lymette" was added to Grapette’s family of brands. Lymette, however, never achieved the commercial success of the other brands.

Decline and retirement

a12119_grapette_07By the 1960s, Fooks believed that he had reached his limit with Grapette, and was ready to move on. By the end of the decade, Fooks had begun talks with groups interested in purchasing Grapette. Fooks ultimately sold Grapette to the Rheingold Corporation in 1970, which marketed the Rheingold, Ruppert-Knickerbocker, and Gablinger’s lines of beers, as well as several regional brands of soft drinks in California, New Mexico, and Puerto Rico. Rheingold changed the name of the company from Grapette to Flavette, and relocated the company headquarters to Fort Lauderdale, Florida. Grapette’s bottle was changed to one with smooth sides and colored dots. The slogan became "The Juicy Soda". Grapette’s advertising model also changed. Previously, advertising was funded by a surcharge on sugar, which was to be spent by the distributor for advertising only. This plan was dropped by Rheingold, placing advertising solely in the hands of Grapette’s distributors, resulting in an immediate drop in sales. During this period, Flavette purchased the Dr. Wells soda pop brand and Mason & Mason, Inc., the makers of Mason’s Root Beer.

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In 1975, Rheingold was purchased by PepsiCo, Inc. in a hostile takeover, acquiring 80% of the company’s stock. However, the Federal Trade Commission determined that PepsiCo controlled too many soft drink companies, and thus ordered that PepsiCo divest several prominent brands. When the divestiture was complete in 1977, Grapette was in the hands of The Monarch Beverage Company, which manufactured NuGrape. As Monarch already manufactured a grape soda, it was determined that they did not need a second. Representatives from Monarch flew to Grapette’s headquarters and essentially fired the Grapette team. As such, the Grapette name was shelved, and the flavor was retired in the United States.

a12119_grapette_10Despite the brand’s retirement in the United States, May retained ownership of Grapette International, and Grapette was still produced internationally, remaining a popular drink. When May died in the early 1970s, control of Grapette International was passed on to May’s son-in-law, Brooks Rice.

In the United States, Grapette may have been gone, but it certainly had not been forgotten. Rice had made many offers to buy the American rights to Grapette back from Monarch, but regardless of the amount of money offered, Monarch refused to sell the name. Despite this setback, Rice continued to grow Grapette’s market share elsewhere in the world, with sales in the tens of millions in countries in South America and the Pacific Rim.

Wal-Mart

Rice had profited by becoming an early investor in a business called Wal-Mart, founded by Sam Walton. Over time, as Wal-Mart grew into a household name, Rice began thinking of ways to partner with Wal-Mart. In 1986, Rice was able to meet with Sam Walton, in order to discuss creating a line of private label soft drinks for Wal-Mart. He was specifically interested in making a grape soda for Wal-Mart. Walton did not waste words in telling Rice what he wanted: "I want Grapette in my stores." While Rice did not have the American rights to the Grapette name, he was able to offer Grapette’s flavor, and also promised that if he was able to reacquire the rights for the Grapette name, Wal-Mart could have it.

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Ozark Farms

In 1989, nearly three years after the initial meeting, Grapette International began producing a line of soft drinks for Wal-Mart under the Ozark Farms name. The flavors available were cola, lemon-lime, grape, and orange. Each flavor used Fooks’ original formulas. Thus Grapette had returned to American shelves, albeit under a new name. However, sales were disappointing, and the Ozark Farms line of soft drinks was discontinued.

Sam’s Choice

When Sam Walton died in 1992, Wal-Mart CEO David Glass felt it would be a fitting tribute to Walton to rename Wal-Mart’s private label as "Sam’s Choice". In 1993, Rice again began manufacturing soft drinks for Wal-Mart, this time under the Sam’s Choice brand. Wal-Mart was given exclusive rights to the flavors in the United States. Grapette was relaunched at this time as well, under the name "Sam’s Choice Grape". Sam’s Choice Grape soon became one of the best-selling grape sodas in the nation, seemingly proving Rice’s claim that the flavor was what had made Grapette so a12119_grapette_09popular, and not the drink’s famous name.

Revival of Grapette name

In 2000, Rice walked into the Wal-Mart Home Office in Bentonville, Arkansas, in order to personally deliver the news to David Glass: Monarch was finally selling the Grapette name. Rice told Glass, "This is a tribute to you and Sam for having the vision on this product."

By late 2004, the Grapette and Orangette names (and original logotypes) had been incorporated into the Sam’s Choice line of soft drinks, and had completely replaced the Sam’s Choice Grape and Sam’s Choice Orange brands in Wal-Mart stores.

Text from Wikipedia

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Sidral Mundet is a Mexican apple-flavored carbonated soft drink produced by FEMSA S.A de C.V and distributed in the United States by the Novamex company, which also distributes the Jarritos and Sangria Señorial soda brands.

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History

Sidral Mundet was first bottled in 1902 by Don Arturo Mundet, who produced the cider-flavored beverage. Basing Sidral Mundet on the "limonada" or "gaseosa" drinks that were popular in Mexico at the turn of the 20th Century, he utilized the pasteurization technique to keep the drink sterile in the bottling process. The drink has been renowned in Mexico for its nourishing and hydrating abilities and has sometimes been used as a home remedy for stomach aches.

In 1988, Sidral Mundet was introduced to the US through Novamex and has since become a popular soft drink in the Hispanic American market.

Varieties

Sidral Mundet is available in three flavors: red apple, green apple and yellow apple.

Text from Wikipedia 

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These days when most of us reach for a soda on the supermarket shelf our options are limited to a few international brands that have cornered the market. And when we do grab it, it will most likely be in the form of a plastic bottle or aluminum can. But in the early 20th century, the business of soda, like many others, was a local enterprise.

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In 1900 two brothers, recent immigrants from Italy, founded a soda and beer bottling plant at 812-14 Washington Avenue. The business went through several product and name changes, often taking on a different name every time there was a new product, according to Robert Esposito, the grandson of James “Giacomo” Esposito, one of the brothers.

primo_gassosa_003bThe name that is most likely to ring a bell these days is probably its last one: “Primo Gassosa,” an Italian name meaning “First (or first best) Gas Soda.” The soda was popular for many years. Some claim that it’s cola and lemon-lime flavors rivaled Coca-Cola and 7up. However, the changing of the times, the transition from re-usable glass bottles to disposable plastic ones, and shifts from small stores to giant supermarkets, made it too difficult to continue. However, James Esposito’s grandson Robert, and great-grandson Alexander have taken on the historical documentation and research of the family soda business as a labor of love. That Alexander Esposito is a private investigator no doubt helps when unearthing artifacts such as the unopened case of Primo Gassosa he found in a South Philadelphia supermarket basement years ago.

Text found at: philaplace.org/


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Fanta – The Humble Beginnings Of  A Worldwide Phenomenon

456_fanta_03There have been all kinds of stories about Fanta’s creation in Nazi Germany during WWII. Some of what has been said is true— a great deal is fiction.

Prior to the breakout of the war, Germany was the location of The Coca-Cola Company’s greatest overseas success. Records for sales were set year after year. By 1939, there were 43 bottling plants and more than 600 local distributors.

The German branch of The Coca-Cola Company had been run by an American-born man by the name of Ray Powers. He was killed in a car accident in 1938 and was replaced by the German-born Max Keith. As the new CEO, Keith was entrusted with all the operations for The Coca-Cola Company in all the occupied countries.

During the war, Keith was able to maintain a degree of contact with the Atlanta-based headquarters of The Coca-Cola Company via Switzerland. But by 1941 he was no longer able to receive Coca-Cola syrup, and was therefore unable to continue to manufacture Coca-Cola.

456_fanta_01Keith’s solution to the ingredient shortage was to invent a new drink. It was made from what was available at the time, namely things left over from other food industries. There was whey, which was a byproduct of cheese production and apple fiber left over from cider presses. A variety of other fruit byproducts were added depending on what was available at the time. This led to the many variations in flavor that later became the different marketed flavors of Fanta. This new soft drink was sweetened with beet sugar. As CEO, Keith held a contest to name his new creation. He instructed his employees to let their “Fantasie”—German for “imaginations”—run wild. A salesman, Joe Knipp immediately blurted out “Fanta”!

456_fanta_06The new soft drink was not only successful enough to keep the bottling plants open and the people employed for the duration of the war, but enabled Fanta to become a soft drink favorite in Europe. In 1943 there were 3 million cases of Fanta sold in Germany and the occupied countries. Evidently, not all of that quantity was purchased to drink as a refreshing soft drink, but may have been used to flavor soups and stews, due to sugar rationing.

456_fanta_04Max Keith was not a Nazi, and never became one, as has been rumored. Although he suffered hardships as a result of his decision, he never gave into pressure to join the Nazi Party. With the success of Fanta, Keith was able to safeguard The Coca-Cola Company’s interests in Europe until after the war, when they were able to re-establish drink production almost immediately.

The Coca-Cola Company acquired the rights to Fanta in 1960. Today, Fanta is sold in the highest volume in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta was originally created in an orange flavor that now accounts for 70% of all Fanta sales.

 

Fanta is sold in 188 countries and is available in 70 flavors, although some flavors are only available in the country where they are manufactured. Fanta is the number one soft drink in Thailand, and a new flavor was just launched in Japan—Fanta Japanese Melon.

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Text from RetroPlanet


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lemon_and_ paeroa_005Lemon & Paeroa, also known as L&P, is a sweet soft drink manufactured in New Zealand. Traditionally made by combining lemon juice with carbonated mineral water from the town of Paeroa, it is now manufactured by multi-national Coca-Cola.

Lemon & Paeroa can be found only in New Zealand and in specialty New Zealand stores abroad. The comically pretentious advertising slogan "World famous in New Zealand" has become a popular New Zealand saying, meaning that if the premise of ‘New Zealand is the only nation of the world’ is true, then the drink would indeed be world famous. The comic effect arises from the need for such an outrageous premise, for such a petty claim to fame.

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Over the years attempts have been made to market variations, such as L&P dry. In 2005 "Sweet As L&P" with artificial sweetener aspartame was introduced with the modified slogan "World Famous in New Zealand since quite recently", the traditional product now being advertised as "World Famous in New Zealand since AGES ago".

lemon_and_ paeroa_003L&P is also often used as a mixer in New Zealand bars, particularly with Southern Comfort.

Although L&P itself is now made on the same production line as Coke’s other beverages, an L&P Kiwiana shop and café remains in Paeroa.

Analysis of Paeroa mineral water by Arthur Wohlman in 1904 revealed magnesium bicarbonate in a concentration of 73 grains to the gallon (1040 mg/L). In 1908 the property containing the mineral spring was purchased by Robert Fewell and his brother-in-law Frank Brinkler. Their company Paeroa Natural Mineral Water Company, bottled the spring water until 1915 when they sold the company to Menzies and Company who, in turn, opened a new factory in Paeroa in 1926. In the late 1940s lemon_and_ paeroa_001‘Lemon and Paeroa’ and ‘Paeroa and Lemon’ were both marketed. In 1963 Menzies and Co merged with Hamilton based bottlers CL Innes, and L&P took on the Innes Tartan as a motif on the neck of the L&P bottle. This continued until the late 1970s, when L&P was taken over by Oasis Industries, before it was, in turn, taken over by Coca Cola.

In the late 1980s, a collaboration of New Zealand music artists recorded a cover of Martha and the Vandellas song (Love is Like A) Heat Wave, to promote the drink.

In mid 2013 Whittaker’s chocolate released a new product in collaboration with L&P. Lunched with the tongue in cheek advertisement of a Whittaker’s delivery van sporting the brand’s iconic logo was ‘crashed’ into the iconic L&P bottle statue in Paeroa. Whittaker’s L&P chocolate is made of Whittaker’s 28% cocoa white chocolate infused with the essence of L&P and bursting with popping candy to give it real fizz.

Text from Wikipedia 


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fresca_004Fresca is a diet citrus soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the American continent. Fresca means "fresh" (feminine form) in Portuguese, Spanish and Italian.

fresca_003Since its introduction in 1966, Fresca has been marketed in the United States as a calorie-free, grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes. In ads it was described as an "imitation, citrus-flavored, artificially sweetened dietary beverage". Fresca underwent several major ingredient changes since its introduction. The drink was originally sweetened with cyclamates, which were banned by the FDA in 1969, and the banned ingredient was replaced with saccharin. However, in 1985, the saccharin was replaced by NutraSweet-brand aspartame. More recently, around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.

fresca_007American President Lyndon B. Johnson had a soda fountain containing Fresca installed in the Oval Office.

In Latin America, Coca-Cola markets an entirely different soft drink under the Fresca brand name. This drink is grapefruit-flavored, but contains sugar. Colombia and Argentina are the only countries in which this drink is distributed with the name Quatro using Fresca’s same colors, logos and stickers.

fresca_006Fresca was made available in South Africa during the early 1990s with a series of colourful ads featuring Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following but sales were discontinued.

Fresca belongs to the family of citrus-flavored sodas. It is similar to Dr Pepper‘s Squirt. In 1997 Coca-Cola, which had requests for "Mexican Fresca" from immigrant communities, launched the soft drink throughout the U.S. as Citra. However this was not successful as a separate product line, and that drink is now sold as the Citrus flavor in The Coca-Cola Company’s Fanta line in areas with large Hispanic populations.

fresca_001Fresca has so far managed to defend its niche of the market, and, like Tab, can rely on a relatively small but loyal customer base.

Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca’s first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the originalgrapefruit flavor was renamed Sparkling Citrus. Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005.


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I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

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Guaraná is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by Anheuser-Busch In Bev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced only in three countries (Portugal, Brazil, and Japan). It is the second best-selling soft drink brand in Brazil, behind only Coca-Cola, an absolute leader in its segment. Currently, it is one of the 15 best-selling soft drink brands in the world.

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guarana_007It is the most popular guaraná-flavoured soft drink in Brazil, where it is also available as the low calorie version Guaraná Antarctica Zero. Another brand of guaraná-flavoured drinks is Kuat!, which is produced by The Coca-Cola Company and in Brazil is sold through McDonald’s restaurants and some supermarkets.

Guaraná Antarctica is also available in Portugal, Spain, Honduras, Paraguay, Denmark, France, Luxembourg, Israel, Italy, Switzerland, Finland, Canada, United Kingdom (recently in all Tesco and Waitrose stores), Sweden, parts of Japan, the United States and as 1.5 litre bottles in special food stores in Germany.

Guaraná Antarctica is the official sponsor of the Brazilian national football team. One of its 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much Guaraná the day before. This caused considerable controversy in Argentina.

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guarana_006aAnother controversial commercial from Guaraná Antarctica was a TV spot showing the guaraná berry plantations in the Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot the narrator turns to the audience and says: "Now ask Coca-Cola to show you the coca tree…", a direct attack on Coca-Cola.

Being high in caffeine, the drink has made inroads in the U.S. as a result of the energy drinks craze. Six-packs are sold in most major cities, though they can be difficult to find. The taste is mild, slightly apple-like, with a distinct berry after-flavour. Several websites sell guaraná to Americans. Guaraná Antarctica is by far the most popular form of the drink.


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like_cola_003Like Cola was an unsuccessful cola soft drink, introduced by the 7 Up company (while owned by Philip Morris), that appeared on the American market in 1982. Its slogan was “Made From The Cola Nut.” Like Cola was one of the first attempts at a cola without caffeine. It was packaged in a red and blue can. A diet version was also available, with the colour scheme reversed.

As noted on its label, Like Cola was actually only 99% caffeine-free. By law, a cola had to have at least some caffeine in it.

like_cola_004Like Cola was the major sponsor of one of the races in the 1983 Winston Cup that occurred on July 24 of that year – the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race.

Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons.

Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or RC Cola (which introduced another caffeine-free cola, RC 100, in 1980), they refused to distribute Like Cola limiting its availability.

The Like name was first used from 1963 to 1969 for 7 Up’s diet lemon-lime soda which was renamed Diet 7 Up.


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Dr. Brown’s is a brand of soft drink made by J&R Bottling. It is a popular brand in the New York City region and in South Florida, but it can also be found in Jewish delicatessens and upscale supermarkets around the United States.

493_dr_brown_03Dr. Brown’s dates back to 1869 when their famous Dr. Brown’s Cel-Ray soda was commonly sold in New York delicatessens. This soda was originally developed by a doctor who treated immigrant children in NY. The seltzer that helped these children contained celery seeds and sugar. Dr. Brown’s has been sold as a bottled soda since 1886.

In the early 1930s, before Coca-Cola received kosher certification, many Jewish people drank Cel-Ray soda as well as the other flavored soda that had been created by Dr. Brown. In the last 25 years, the cans were redesigned by Herb Lubalin. Each of the six Dr. Brown’s flavors is packaged with a New York vignette taken from old prints, to emphasize the brand’s origins in old-time New York.

Logo_Redesign_Birdhouse_Skateboards_FIn 2013 J&R Bottling transferred the bottling rights to LA Bottleworks Inc. The bottling of the product will continue to be produced at the same facility.

Dr. Brown’s soda is typically sold in 12-ounce cans and in one-liter and plastic bottles as well as two-liters in Black Cherry, Cream, and Root Beer flavors. Dr. Brown’s soda is also available in a 6 pack of 12 ounce glass bottles.

Text from Wikipedia, the free encyclopedia


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A 1961 Coca-Cola commercial featuring some hyperactive people dancing. The commercial features a catchy jingle: "Coca-Cola Gives You That Refreshing New Feeling".

Text and video found on YouTube via RetroYoutube

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457_chero_cola_05The year was 1905 in Columbus, Georgia. The Hatcher Grocery Co, a family wholesale grocery business, purchased bottled drinks from a local bottler and resold them to its customers. Mr. Hatcher requested commission or compensation for handling the drinks and a dispute arose because of this from the bottler. Mr. Hatcher then came to a conclusion to buy no more cases from outside and produce and bottle his own drinks under his own labels.

A young graduate pharmacist, Claud A. Hatcher began by creating his own soft drinks in the basement of his grocery business. Originally called the Union Bottling Works, the first line of beverages was named Royal Crown, a ginger ale and the first cola was called Chero-Cola. Also produced were Royal Crown Ginger Ale and Royal Crown Strawberry. It remained Union Bottling Works until the name changed to Chero-Cola Co, and expansion led to a decision to incorporate the 457_chero_cola_04company. A charter was granted by Judge S. Price Gilbert in Muscogee County Superior Court of Columbus in 1912. Chero-Cola was to manufacture a line of syrups and concentrates to be sold to franchised bottlers under trademarks owned by Chero-Cola Co. Following years showed steady growth in sales, profits and company assets.

An application filed in April of 1914 to register the Chero-Cola trademark instituted a law suit by Coca-Cola that lasted years. In fact, litigation continued in one form or another until 1944 when it was won, setting for all times the right to use the word "cola" in the name of its beverages.

457_chero_cola_03Then came WWI and the Food Administration’s limitations on sugar usage. In response to this, Chero-Cola Co established and operated its own sugar refinery, using raw sugar it purchased from Cuba, operating for about three years. The sugar the refinery furnished did not meet the full needs of the company and was supplemented by the purchase of refined sugar. After filling to capacity every company warehouse in Columbus, the price of sugar dropped to a low of eight cents a pound in December of 1920.

To compensate, common stock was sold to raise capital during the years 1922-1924, however it was not until 1926 that the debts were finally settled. It was the company’s continuous growth prior to the sugar shortage and  depression that generated confidence in the business and its management, enabling the financing which enabled it to survive. Some other bottling companies were not as lucky.

During this time, Chero-Cola Co made a basic change in its manufacturing that has continued to the present day. Before, products were made and shipped as bottling syrup, with all the ingredients, including sugar, already added. The bottler had to only add water and carbonation. Now Its products shipped as concentrates, requiring the bottler to add sugar and water to the concentrate. One gallon of concentrate made 26 gallons of soft drink syrup resulting in savings of both container and freight costs, and giving the beverage a fresher taste.

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When franchising bottling plants began in 1912, the first plants were in the southeast, with additions of about 25 new bottlers each year prior to WWI. The war and economy halted further efforts to expand. As from the beginning, the company, seeking to establish bottlers on a sound and permanent basis, had never been willing to grant a franchise or sell it products to just any bottler willing to accept them. Even so, by the end of 1921, there were over 200 plants in the organization and by 1925, there were 315 plants in 14 southern states.  During 1926 and 1927, additional plants were added, bringing the total to 463.

In 1924, Claud Hatcher overheard a route salesman enter the plant one day457_chero_cola_02 and describe a competitors tall bottle as being "knee-high." This phrase, to the receptive mind of Claud Hatcher, became Nehi, beginning the line of fruit favours which became so successful that in 1928 the company changed its name for the second time, from Chero-Cola Co. to the Nehi Corporation.

The Nehi Corp. was listed on the New York Curb Exchange. The company’s second major crisis occurred–the stock market crash of October 1929. Sales of  Nehi Corp. dropped one million dollars in 1930 from a previous year’s high of $3.7 million. Sales continued  downward until the bottom was reached in 1932, the only year in which the company had ever lost money. In the years following, expansion was made in the areas where there was no distribution and  its smaller unprofitable plants were consolidated, creating a stronger organization.

By December 31, 1933, the business was just beginning to stabilize when another tragedy struck, Claud A. Hatcher died suddenly.

457_chero_cola_01When H. R. Mott took office in 1934, having been with the company since 1920 and  vice-president of the Nehi Corp for several years, he was welcomed by a great amount of debt. His wish was to make the company debt free as quickly as possible, and keep it that way, by streamlining operations, obtaining credit extensions, and cutting expenses. A year later, he had achieved his goal.

During this year, Mott felt the company needed an improved cola product, and called the company chemist, Rufus Kamm, to make one. Six months later, a new cola concentrate was sent for selective market testing. It was successful and given the brand name of Hatcher’s original ginger ale, Royal Crown. A Nehi bottler named Grubb from Dothan, Alabama was one of the first to bottle the new Royal Crown Cola, later abbreviated to "RC".

By 1940, when H.R. Mott moved up to Chairman of the Board and relinquished the Presidency of Nehi Corp to C.C. Colbert, the company was profitable and growing fast. 1940 was also the year that Nehi stock was listed on the New York Stock Exchange, with the company’s products available in 47 of the 48 states.. C.C. Colbert served as president of the company from 1940 to 1955, during which time he directed the company in its most rapid expansion of sales and profits to date.

457_chero_cola_08During the years of World War II, the Nehi Corporation and its bottlers were again limited in their growth. But in 1946, Nehi Corp accelerated tremendously, enhancing its advertising by using entertainment celebrities. Bing Crosby, Joan Crawford (before inheriting Pepsi), Bob Hope, Linda Darnell, Joan Caulfield, Barbara Stanwyk, Rita Hayworth, Dorothy Lamour, Ann Sheridan, Gary Cooper, Lauren Bacall, June Haver, Claudette Colbert,  Mary Martin, Veronica Lake, Jeanette MacDonald, Paulette Goddard, Lisabeth Scott (who also did a Pepsi ad) in the 40’s and Art Linkletter in the 60’s. Robert Ripley was on the air for Royal Crown Cola every Friday evening on CBS. The "Saturday Evening Post" and "Good Housekeeping" carried color advertisements for Royal Crown Cola. In 1947, Hedy Lamarr was pictured in point of purchase signs.

Mr. Colbert was succeeded as president in 1955 by Wilbur H. Glenn, who remained president of the company until April, 1965. The Nehi Corp also underwent its third name change to Royal Crown Cola Co. And its history carries on. Royal Crown Cola, Nehi and a later product, Diet Rite Cola, are still bottled today. But it is the early years that hold the attraction for the collector of soda memorabilia.

Text from Soda Brands Pics & Info on Anglefire 


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458_bludwine_02Bludwine originated in Watkinsville, GA around 1906. It was a fruit and grain based beverage intended as a temperance drink or alternative to alcohol. Early sales were phenomenal and the inventor decided to move to the metropolis of Athens, GA and promote his new beverage across the South.

Dozens 458_bludwine_04of bottlers were bottling Bludwine by 1910, almost all in the distinctive hourglass-shaped bottle designed by the inventor and patented in 1918 and again in 1921. By the 1920’s Bludwine was bottled as far west as Pasadena, CA and North to Canada.

458_bludwine_01Federal food regulators required elimination of the name Bludwine in the early ’20’s and the beverage became  Budwine. Budwine was bottled over a wide area for many years but eventually declined until recent years when the only bottler was Athens, GA. The company closed around 1995.

 

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Text from Soda Brands Pics & Info on Anglefire

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Malta (also called young beer, children’s beer, or wheat soda) is a type of soft drink. It is a carbonated malt beverage, meaning it is brewed from barley, hops, and water much like beer; corn and caramel colour may also be added. However, Malta is non-alcoholic, and is consumed in the same way as soda or cola in its original carbonated form, and to some extent, iced tea in non-carbonated form.

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In other words, Malta is actually a beer that has not been fermented. It is similar in colour to stout (dark brown) but is very sweet, generally described as tasting like molasses. Unlike beer, ice is often added to Malta when consumed. A popular way Latin Americans sometimes drink Malta is by mixing it with condensed or evaporated milk.

Nowadays, most Malta is brewed in the Caribbean and can be purchased in areas with substantial Caribbean populations. Aside from the islands of the Caribbean, Malta is also popular in Caribbean coastal areas such as Panama, Colombia, and Venezuela and countries that share a Caribbean coast. Malta is brewed worldwide, and is popular in many parts of Africa like Nigeria, Chad, Ghana, Cameroon, and in the Indian Ocean. This beverage is also popular in several parts of Europe, especially Germany. Malta Guinness is brewed under license internationally.

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Malta originated in Germany as Malzbier (“malt beer”), a malty dark beer whose fermentation was interrupted at approximately 2% ABV, leaving quite a lot of residual sugars in the finished beer. Up to the 1950s, Malzbier was considered a fortifying food for nursing mothers, recovering patients, the elderly etc. Malzbier in its native form was finally superseded during the 1960s by its modern form, formulated from water, malta_003glucose syrup, malt extract and hops extract, which had been on the market since the latter half of the 19th century, notably in Denmark. Such formulated drinks are to be called Malztrunk (“malt beverage”) according to German law, since they aren’t fermented. In colloquial use, Malzbier has nevertheless remained, along with other nicknames such as Kinderbier (“children’s beer”). Some native Malzbiere can still be enjoyed in Germany, notably in Cologne, where the taps of breweries Malzmühle and Sion sell it alongside their traditional Kölsch. Many German breweries have a Malta in their range, sometimes produced under licence (for example Vitamalz).

Malta is also occasionally called “champagne cola” by some brands. However, there is a separate type of drink with this name, having a flavour and consistency more akin to cream soda. Despite this appellation, neither drink is a champagne or a cola.

malta_004Due to its distinctive colour, Malta is sometimes known as black brewed beer.

Malta is high in B vitamins. Some breweries, like Albani Brewery of Denmark, fortify their non-alcoholic Malta beverages with Vitamin B complex. Albani Brewery claims on their website to have been the first brewery to create non-alcoholic malt beverages in 1859.

Generally speaking, Malta is readily available in stores in Latin America. It is, however, a little more difficult to find in the United States and Canada.


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royal_tru _003Royal Tru is a carbonated fruit drink brand owned by The Coca-Cola Company that is only available in the Philippines. It also uses the same styling as its Coca-Cola global cousin Fanta. It was introduced in 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage and it was primarily referred to as Royal Tru-Orange due to its original flavour, while other variants like Royal Tru-Dalandan, Royal Tru-Grape, and Royal Tru-Orange Light were introduced in 2003, and Royal Tru-Lemon was introduced in the last quarter of 2012.

History
Royal Tru-Orange was first introduced in the 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage. However, it became popular since the beverage targeted teenagers as its consumers. It was available in single-serve bottles and contained orange pulp bits. Royal Tru-Orange was also one of the pioneering teams of Philippine Basketball royal_tru _002Association in 1975. It is the only remaining pioneering franchise in the league, although it is carrying the San Miguel Beer brand as of 2008.

Royal Tru-Orange has gained much attention in the late 1980s, after its logo and formulation (without the orange pulp bits) were changed, through an advertising campaign that starred teen model RJ Ledesma playing the role of Joey. The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.


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Ski is a citrus soda made from real orange and lemon juices, manufactured by the Double Cola Company.

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History

ski_007Combining the powerful tastes of oranges and lemons, Double Cola Company’s citrus drink, Ski, was formulated in 1956. The soda contains natural flavorings to create a soft drink with a strong, natural citrus taste. Ski was trademarked in 1958.

Diet Ski was introduced in 1986 to enhance the sales of regular Ski.

Ten years later, in 1996, Cherry Ski was introduced giving Ski drinkers an even greater citrus drink choice.

In 2009, Ski underwent a package redesign. A new slogan was introduced, “Real Lemon. Real Orange. Real Good.” Along with the new graphics, Diet Ski was reformulated with Splenda. Cherry Ski was re-branded as Ski InfraRED.


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Lucozade is an umbrella name for a series of energy and sports drinks that are produced by GlaxoSmithKline. Lucozade (along side Ribena) is currently being produced at the Royal Forest Factory in Coleford, Gloucestershire, in the Forest of Dean, United Kingdom.

History

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"Glucozade" was first manufactured in 1927 by William Owen, a chemist from Newcastle who experimented for several years to provide a source of energy for those who were sick with common illnesses, like the common cold or influenza. It became lucozade_007available throughout Britain for use in hospitals under the name Glucozade. This was changed to Lucozade in 1929.

In 1953, a factory for the production of Lucozade products was opened in Brentford, England, which, until 2004, had an iconic sign seen on the side of the M4 motorway (now in Gunnersbury Park Museum). Local people were reportedly upset when the sign was removed. A new and identical sign replaced the old sign in 2010.

Lucozade has a research arm known as The Lucozade Sports Science Academy, which has been carrying out nutritional research for over 30 years. It works in partnership with leading universities, coaches, nutritionists, and sports professionals.

lucozade_004Lucozade was sold in a glass bottle with a Cellophane wrap until 1983, when Lucozade was rebranded as an energy drink to shift the brand’s associations away from illness. The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy". The glass bottle was replaced by a plastic (polyethylene terephthalate, PET) one. After the rebranding, between 1984 and 1989 UK sales tripled to almost £75 million.

In 2013, Lucozade along with Ribena was put up for sale by its founder GlaxoSmithKline. Sir Andrew Witty (Chief Executive of GlaxoSmithKline) said that "there has been a lot of interest for the two brands". Analysts say that the deal could reach £1bn.


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mello_yello_004Mello Yello is a high-caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company which was introduced on March 1, 1979 to compete with Pepsi’s Mountain Dew.

Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift.

There have been three flavored variants of Mello Yello in North America. Mello Yello Cherry was released in response to Mountain Dew Code Red. The other two variants were Mello Yello Afterglow (peach-flavored) and Mello Yello Melon. All three were only available for a limited time.

mello_yello_003In early 2010, Coca-Cola announced new images of new packaging that it would be re-branding Mello Yello to resemble the packaging in 1979. This re-branding has included an expanded distribution of the product, into such areas of the United States that have not had the product in years such as the Northeast United States and the Western United States. In 2011, Mello Yello began to replace Vault on Coca-Cola Freestyle machines.


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appletiser_004Appletiser is a sparkling soft drink originating in Elgin, South Africa and the brand is owned by SAB Miller. Appletiser’s head office is in Johannesburg, South Africa. It is manufactured and distributed by Coca-Cola in other places like the UK.

Appletiser is an international beverage company with offices in the United Kingdom, USA, Asia and Africa. The Appletiser brand is owned by SAB Miller. Appletiser’s head office is in Johannesburg, appletiser_005South Africa and its main production and R&D facilities are in the fruit growing district of Elgin, Western Cape, in the mountains around Cape Town.

In the United Kingdom, Appletiser used to be called Appletise. People often called it Appletiser by mistake and the name eventually changed to that. Appletiser and Peartiser used to sponsor the TV show Friends on the digital channel E4 before Radox became the sponsors. In 2008 they were the sponsors of Sex and the City, on Paramount TV.


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stoney_004Stoney Ginger Beer, or Stoney Tangawizi (Tangawisi) as it is called in Swahili speaking Africa, is a ginger beer sold in several countries on the African continent. The product, sold in a brown bottle or can, is made and distributed by The Coca-Cola Company.

As is common with ginger beers in comparison to the lighter ginger ales, the ginger flavor present in Stoney is especially intense. There are several varieties of Stoney in different parts of Africa. Although they are all bottled by Coca-Cola their recipes vary. The versions in Southern Africa tend to be more carbonated and sweeter while the East Africa version tends to have a much stronger ginger bite. Stoney Ginger Beer was introduced in South Africa in 1971.

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gold_spot_004Gold Spot was one of the three brands of carbonated soft drink started in India by Parle under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola and PepsiCo from the Indian market. Gold Spot was introduced along with Thums Up and Limca.

It was artificially flavoured and coloured orange. Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $ 40 million. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola’s Fanta brand.

Gold Spot had a catchy punch line – "The Zing Thing."

As per data available from the Ministry of Food Processing Industries of India (MoFPI), Gold Spot has a market share of 2% among all soft drink companies (Cola + Non-Cola drink Manufacturers) during the year 2009-10.

 


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