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Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Wal-Mart as part of its Sam’s Choice line of soft drinks.



Grapette was developed by Benjamin "Tyndle" Fooks when, while working as a traveling salesman selling a product known as "Fooks Flavors", he noticed the popularity of his grape flavor. From this, Fooks, dissatisfied with existing grape a12119_grapette_03sodas on the market, sought to develop a grape soda that tasted the way he believed that a grape soda should taste. Over the course of two years and tens of thousands of taste tests, by 1939, he had developed a flavor that he believed was superior to all other grape sodas available at the time.

To name the drink, Fooks turned to Hubert Owen. Owen and an assistant ran a local contest to come up with a name, but this failed to produce a suitable name. Owen then traveled to Washington, D.C. in 1939 to search the trademark files of the United States Patent Office for a suitable name. Here, it was found that a man named Rube Goldstein owned a trademark for the name "Grapette", "Orangette", and "Lemonette". Further research determined that Goldstein owned a small bottling firm that produced a drink that used one of Fooks’ grape flavors, called "Tiny", which it distributed in Virginia and North Carolina, marketed in a six-ounce bottle. Goldstein, however, had never used the a12119_grapette_04Grapette, Orangette, or Lemonette names. In March 1940, Fooks and Owen traveled to Chicago, Illinois to meet with Goldstein. There, they purchased the Grapette, Orangette, and Lemonette names for $500.

Grapette’s first-year sales were quite promising. This was due to Grapette’s flavor, as well as Grapette’s unique packaging. Most soft drinks at the time were sold in twelve-ounce bottles. Grapette was sold in a six-ounce clear glass bottle, which served to show off the beverage’s purple color. With the success in sales, marketing of Grapette was expanded to much of the United States, and the slogan "Thirsty or Not" was developed for use in advertising. In addition, other flavors were developed, such as Orangette, an orange-flavored soda that used a considerable amount of real orange juice, and Lemonette, which contained a large amount of real lemon juice.

Early marketing

In the spring of 1940, Fooks began marketing his soda in Camden, Arkansas under the name "Grapette"


When World War II began, Fooks dropped many of his other brands, such as Botl-O and Sunburst, in order to focus on Grapette. Sales of Grapette continued to soar during the war, despite restrictions and material shortages. Sugar, which was subject to wartime rationing, was obtained by adding water to granulated sugar, thus liquefying it, enabling it to be sold as syrup, which was not subject to rationing.

a12119_grapette_06In 1942, R. Paul May, an Arkansas oil tycoon, persuaded Fooks to allow him to market Grapette in Latin America, citing a lack of soft drink options in the area. May was able to build a good reputation for Grapette in Guatemala, selling not only Grapette, but also Orangette and Lemonette. These brands soon became market leaders. In 1962, the export division of Grapette was reorganized into a separate company, known as Grapette International.

In 1962, Grapette introduced a line of cola drinks to compete with Coca-Cola under the name of "Mr. Cola". The drink was popular in large part because of its sixteen-ounce bottle. Mr. Cola was also available in ten and twelve-ounce sizes. In 1963, "Lymette" was added to Grapette’s family of brands. Lymette, however, never achieved the commercial success of the other brands.

Decline and retirement

a12119_grapette_07By the 1960s, Fooks believed that he had reached his limit with Grapette, and was ready to move on. By the end of the decade, Fooks had begun talks with groups interested in purchasing Grapette. Fooks ultimately sold Grapette to the Rheingold Corporation in 1970, which marketed the Rheingold, Ruppert-Knickerbocker, and Gablinger’s lines of beers, as well as several regional brands of soft drinks in California, New Mexico, and Puerto Rico. Rheingold changed the name of the company from Grapette to Flavette, and relocated the company headquarters to Fort Lauderdale, Florida. Grapette’s bottle was changed to one with smooth sides and colored dots. The slogan became "The Juicy Soda". Grapette’s advertising model also changed. Previously, advertising was funded by a surcharge on sugar, which was to be spent by the distributor for advertising only. This plan was dropped by Rheingold, placing advertising solely in the hands of Grapette’s distributors, resulting in an immediate drop in sales. During this period, Flavette purchased the Dr. Wells soda pop brand and Mason & Mason, Inc., the makers of Mason’s Root Beer.


In 1975, Rheingold was purchased by PepsiCo, Inc. in a hostile takeover, acquiring 80% of the company’s stock. However, the Federal Trade Commission determined that PepsiCo controlled too many soft drink companies, and thus ordered that PepsiCo divest several prominent brands. When the divestiture was complete in 1977, Grapette was in the hands of The Monarch Beverage Company, which manufactured NuGrape. As Monarch already manufactured a grape soda, it was determined that they did not need a second. Representatives from Monarch flew to Grapette’s headquarters and essentially fired the Grapette team. As such, the Grapette name was shelved, and the flavor was retired in the United States.

a12119_grapette_10Despite the brand’s retirement in the United States, May retained ownership of Grapette International, and Grapette was still produced internationally, remaining a popular drink. When May died in the early 1970s, control of Grapette International was passed on to May’s son-in-law, Brooks Rice.

In the United States, Grapette may have been gone, but it certainly had not been forgotten. Rice had made many offers to buy the American rights to Grapette back from Monarch, but regardless of the amount of money offered, Monarch refused to sell the name. Despite this setback, Rice continued to grow Grapette’s market share elsewhere in the world, with sales in the tens of millions in countries in South America and the Pacific Rim.


Rice had profited by becoming an early investor in a business called Wal-Mart, founded by Sam Walton. Over time, as Wal-Mart grew into a household name, Rice began thinking of ways to partner with Wal-Mart. In 1986, Rice was able to meet with Sam Walton, in order to discuss creating a line of private label soft drinks for Wal-Mart. He was specifically interested in making a grape soda for Wal-Mart. Walton did not waste words in telling Rice what he wanted: "I want Grapette in my stores." While Rice did not have the American rights to the Grapette name, he was able to offer Grapette’s flavor, and also promised that if he was able to reacquire the rights for the Grapette name, Wal-Mart could have it.


Ozark Farms

In 1989, nearly three years after the initial meeting, Grapette International began producing a line of soft drinks for Wal-Mart under the Ozark Farms name. The flavors available were cola, lemon-lime, grape, and orange. Each flavor used Fooks’ original formulas. Thus Grapette had returned to American shelves, albeit under a new name. However, sales were disappointing, and the Ozark Farms line of soft drinks was discontinued.

Sam’s Choice

When Sam Walton died in 1992, Wal-Mart CEO David Glass felt it would be a fitting tribute to Walton to rename Wal-Mart’s private label as "Sam’s Choice". In 1993, Rice again began manufacturing soft drinks for Wal-Mart, this time under the Sam’s Choice brand. Wal-Mart was given exclusive rights to the flavors in the United States. Grapette was relaunched at this time as well, under the name "Sam’s Choice Grape". Sam’s Choice Grape soon became one of the best-selling grape sodas in the nation, seemingly proving Rice’s claim that the flavor was what had made Grapette so a12119_grapette_09popular, and not the drink’s famous name.

Revival of Grapette name

In 2000, Rice walked into the Wal-Mart Home Office in Bentonville, Arkansas, in order to personally deliver the news to David Glass: Monarch was finally selling the Grapette name. Rice told Glass, "This is a tribute to you and Sam for having the vision on this product."

By late 2004, the Grapette and Orangette names (and original logotypes) had been incorporated into the Sam’s Choice line of soft drinks, and had completely replaced the Sam’s Choice Grape and Sam’s Choice Orange brands in Wal-Mart stores.

Text from Wikipedia

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Sidral Mundet is a Mexican apple-flavored carbonated soft drink produced by FEMSA S.A de C.V and distributed in the United States by the Novamex company, which also distributes the Jarritos and Sangria Señorial soda brands.

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Sidral Mundet was first bottled in 1902 by Don Arturo Mundet, who produced the cider-flavored beverage. Basing Sidral Mundet on the "limonada" or "gaseosa" drinks that were popular in Mexico at the turn of the 20th Century, he utilized the pasteurization technique to keep the drink sterile in the bottling process. The drink has been renowned in Mexico for its nourishing and hydrating abilities and has sometimes been used as a home remedy for stomach aches.

In 1988, Sidral Mundet was introduced to the US through Novamex and has since become a popular soft drink in the Hispanic American market.


Sidral Mundet is available in three flavors: red apple, green apple and yellow apple.

Text from Wikipedia 

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Fanta – The Humble Beginnings Of  A Worldwide Phenomenon

456_fanta_03There have been all kinds of stories about Fanta’s creation in Nazi Germany during WWII. Some of what has been said is true— a great deal is fiction.

Prior to the breakout of the war, Germany was the location of The Coca-Cola Company’s greatest overseas success. Records for sales were set year after year. By 1939, there were 43 bottling plants and more than 600 local distributors.

The German branch of The Coca-Cola Company had been run by an American-born man by the name of Ray Powers. He was killed in a car accident in 1938 and was replaced by the German-born Max Keith. As the new CEO, Keith was entrusted with all the operations for The Coca-Cola Company in all the occupied countries.

During the war, Keith was able to maintain a degree of contact with the Atlanta-based headquarters of The Coca-Cola Company via Switzerland. But by 1941 he was no longer able to receive Coca-Cola syrup, and was therefore unable to continue to manufacture Coca-Cola.

456_fanta_01Keith’s solution to the ingredient shortage was to invent a new drink. It was made from what was available at the time, namely things left over from other food industries. There was whey, which was a byproduct of cheese production and apple fiber left over from cider presses. A variety of other fruit byproducts were added depending on what was available at the time. This led to the many variations in flavor that later became the different marketed flavors of Fanta. This new soft drink was sweetened with beet sugar. As CEO, Keith held a contest to name his new creation. He instructed his employees to let their “Fantasie”—German for “imaginations”—run wild. A salesman, Joe Knipp immediately blurted out “Fanta”!

456_fanta_06The new soft drink was not only successful enough to keep the bottling plants open and the people employed for the duration of the war, but enabled Fanta to become a soft drink favorite in Europe. In 1943 there were 3 million cases of Fanta sold in Germany and the occupied countries. Evidently, not all of that quantity was purchased to drink as a refreshing soft drink, but may have been used to flavor soups and stews, due to sugar rationing.

456_fanta_04Max Keith was not a Nazi, and never became one, as has been rumored. Although he suffered hardships as a result of his decision, he never gave into pressure to join the Nazi Party. With the success of Fanta, Keith was able to safeguard The Coca-Cola Company’s interests in Europe until after the war, when they were able to re-establish drink production almost immediately.

The Coca-Cola Company acquired the rights to Fanta in 1960. Today, Fanta is sold in the highest volume in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta was originally created in an orange flavor that now accounts for 70% of all Fanta sales.


Fanta is sold in 188 countries and is available in 70 flavors, although some flavors are only available in the country where they are manufactured. Fanta is the number one soft drink in Thailand, and a new flavor was just launched in Japan—Fanta Japanese Melon.


Text from RetroPlanet

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Dr. Brown’s is a brand of soft drink made by J&R Bottling. It is a popular brand in the New York City region and in South Florida, but it can also be found in Jewish delicatessens and upscale supermarkets around the United States.

493_dr_brown_03Dr. Brown’s dates back to 1869 when their famous Dr. Brown’s Cel-Ray soda was commonly sold in New York delicatessens. This soda was originally developed by a doctor who treated immigrant children in NY. The seltzer that helped these children contained celery seeds and sugar. Dr. Brown’s has been sold as a bottled soda since 1886.

In the early 1930s, before Coca-Cola received kosher certification, many Jewish people drank Cel-Ray soda as well as the other flavored soda that had been created by Dr. Brown. In the last 25 years, the cans were redesigned by Herb Lubalin. Each of the six Dr. Brown’s flavors is packaged with a New York vignette taken from old prints, to emphasize the brand’s origins in old-time New York.

Logo_Redesign_Birdhouse_Skateboards_FIn 2013 J&R Bottling transferred the bottling rights to LA Bottleworks Inc. The bottling of the product will continue to be produced at the same facility.

Dr. Brown’s soda is typically sold in 12-ounce cans and in one-liter and plastic bottles as well as two-liters in Black Cherry, Cream, and Root Beer flavors. Dr. Brown’s soda is also available in a 6 pack of 12 ounce glass bottles.

Text from Wikipedia, the free encyclopedia

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A 1961 Coca-Cola commercial featuring some hyperactive people dancing. The commercial features a catchy jingle: "Coca-Cola Gives You That Refreshing New Feeling".

Text and video found on YouTube via RetroYoutube

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text from the ad:
How soon is too soon?

Not soon enough. Laboratories tests over the last few years have proven that babies who start drinking soda during the early formative period have much higher chance of gaining acceptance and “fitting in” during those awkward pre-teen and teen years. So, do yourself a favour. Do your child a favour. Start them on a strict regimen of soda and other sugary carbonated beverages right now. For a lifetime of guaranteed happiness – Ad for The Soda Pop Board of America

Playing on mum’s insecurity and fright at the thought of their kids not going to fit in must have seemed an easy way to get the kids hooked on soda and sugar for a lifetime to any heartless mad man. But honestly, the crap about laboratory tests was pushing it a bit to far even back then – Ted

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457_chero_cola_05The year was 1905 in Columbus, Georgia. The Hatcher Grocery Co, a family wholesale grocery business, purchased bottled drinks from a local bottler and resold them to its customers. Mr. Hatcher requested commission or compensation for handling the drinks and a dispute arose because of this from the bottler. Mr. Hatcher then came to a conclusion to buy no more cases from outside and produce and bottle his own drinks under his own labels.

A young graduate pharmacist, Claud A. Hatcher began by creating his own soft drinks in the basement of his grocery business. Originally called the Union Bottling Works, the first line of beverages was named Royal Crown, a ginger ale and the first cola was called Chero-Cola. Also produced were Royal Crown Ginger Ale and Royal Crown Strawberry. It remained Union Bottling Works until the name changed to Chero-Cola Co, and expansion led to a decision to incorporate the 457_chero_cola_04company. A charter was granted by Judge S. Price Gilbert in Muscogee County Superior Court of Columbus in 1912. Chero-Cola was to manufacture a line of syrups and concentrates to be sold to franchised bottlers under trademarks owned by Chero-Cola Co. Following years showed steady growth in sales, profits and company assets.

An application filed in April of 1914 to register the Chero-Cola trademark instituted a law suit by Coca-Cola that lasted years. In fact, litigation continued in one form or another until 1944 when it was won, setting for all times the right to use the word "cola" in the name of its beverages.

457_chero_cola_03Then came WWI and the Food Administration’s limitations on sugar usage. In response to this, Chero-Cola Co established and operated its own sugar refinery, using raw sugar it purchased from Cuba, operating for about three years. The sugar the refinery furnished did not meet the full needs of the company and was supplemented by the purchase of refined sugar. After filling to capacity every company warehouse in Columbus, the price of sugar dropped to a low of eight cents a pound in December of 1920.

To compensate, common stock was sold to raise capital during the years 1922-1924, however it was not until 1926 that the debts were finally settled. It was the company’s continuous growth prior to the sugar shortage and  depression that generated confidence in the business and its management, enabling the financing which enabled it to survive. Some other bottling companies were not as lucky.

During this time, Chero-Cola Co made a basic change in its manufacturing that has continued to the present day. Before, products were made and shipped as bottling syrup, with all the ingredients, including sugar, already added. The bottler had to only add water and carbonation. Now Its products shipped as concentrates, requiring the bottler to add sugar and water to the concentrate. One gallon of concentrate made 26 gallons of soft drink syrup resulting in savings of both container and freight costs, and giving the beverage a fresher taste.


When franchising bottling plants began in 1912, the first plants were in the southeast, with additions of about 25 new bottlers each year prior to WWI. The war and economy halted further efforts to expand. As from the beginning, the company, seeking to establish bottlers on a sound and permanent basis, had never been willing to grant a franchise or sell it products to just any bottler willing to accept them. Even so, by the end of 1921, there were over 200 plants in the organization and by 1925, there were 315 plants in 14 southern states.  During 1926 and 1927, additional plants were added, bringing the total to 463.

In 1924, Claud Hatcher overheard a route salesman enter the plant one day457_chero_cola_02 and describe a competitors tall bottle as being "knee-high." This phrase, to the receptive mind of Claud Hatcher, became Nehi, beginning the line of fruit favours which became so successful that in 1928 the company changed its name for the second time, from Chero-Cola Co. to the Nehi Corporation.

The Nehi Corp. was listed on the New York Curb Exchange. The company’s second major crisis occurred–the stock market crash of October 1929. Sales of  Nehi Corp. dropped one million dollars in 1930 from a previous year’s high of $3.7 million. Sales continued  downward until the bottom was reached in 1932, the only year in which the company had ever lost money. In the years following, expansion was made in the areas where there was no distribution and  its smaller unprofitable plants were consolidated, creating a stronger organization.

By December 31, 1933, the business was just beginning to stabilize when another tragedy struck, Claud A. Hatcher died suddenly.

457_chero_cola_01When H. R. Mott took office in 1934, having been with the company since 1920 and  vice-president of the Nehi Corp for several years, he was welcomed by a great amount of debt. His wish was to make the company debt free as quickly as possible, and keep it that way, by streamlining operations, obtaining credit extensions, and cutting expenses. A year later, he had achieved his goal.

During this year, Mott felt the company needed an improved cola product, and called the company chemist, Rufus Kamm, to make one. Six months later, a new cola concentrate was sent for selective market testing. It was successful and given the brand name of Hatcher’s original ginger ale, Royal Crown. A Nehi bottler named Grubb from Dothan, Alabama was one of the first to bottle the new Royal Crown Cola, later abbreviated to "RC".

By 1940, when H.R. Mott moved up to Chairman of the Board and relinquished the Presidency of Nehi Corp to C.C. Colbert, the company was profitable and growing fast. 1940 was also the year that Nehi stock was listed on the New York Stock Exchange, with the company’s products available in 47 of the 48 states.. C.C. Colbert served as president of the company from 1940 to 1955, during which time he directed the company in its most rapid expansion of sales and profits to date.

457_chero_cola_08During the years of World War II, the Nehi Corporation and its bottlers were again limited in their growth. But in 1946, Nehi Corp accelerated tremendously, enhancing its advertising by using entertainment celebrities. Bing Crosby, Joan Crawford (before inheriting Pepsi), Bob Hope, Linda Darnell, Joan Caulfield, Barbara Stanwyk, Rita Hayworth, Dorothy Lamour, Ann Sheridan, Gary Cooper, Lauren Bacall, June Haver, Claudette Colbert,  Mary Martin, Veronica Lake, Jeanette MacDonald, Paulette Goddard, Lisabeth Scott (who also did a Pepsi ad) in the 40’s and Art Linkletter in the 60’s. Robert Ripley was on the air for Royal Crown Cola every Friday evening on CBS. The "Saturday Evening Post" and "Good Housekeeping" carried color advertisements for Royal Crown Cola. In 1947, Hedy Lamarr was pictured in point of purchase signs.

Mr. Colbert was succeeded as president in 1955 by Wilbur H. Glenn, who remained president of the company until April, 1965. The Nehi Corp also underwent its third name change to Royal Crown Cola Co. And its history carries on. Royal Crown Cola, Nehi and a later product, Diet Rite Cola, are still bottled today. But it is the early years that hold the attraction for the collector of soda memorabilia.

Text from Soda Brands Pics & Info on Anglefire 

Help Needed
I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

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