A Quick Look At 50s Buicks

Buicks of the Fifties were a lot like their owners, successful upper-middle-class types with a bit too much girth and, at times, way too much flash, but always substantial and mostly predictable. This was a successful era for General Motors’ Flint division, highlighted by record sales through mid-decade and, for 1953, a 50th anniversary celebrated with the make’s first ever V-8. Yet the traditional foundations of Buick success remained unaltered: quality, high performance for the price, and products carefully orchestrated to fit the times and market.  Image Gallery HERE

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He’s The Audubon Of The Automobile

Article from Popular Mechanics February 1949  – Found at modernmechanix.com
C. P. Hornung stalks the rare and early birds of motordom and draws their portraits – By George H. Waltz Jr.

Americans scarcely knew one bird from another, unless they were edible, until John James Audubon painted their portraits, exact to the tiniest speckled feather. Now a whole generation of car-loving Americans is getting acquainted with the gaudy and gleaming automobiles of the past and some of them very rare birds indeed because a modern Audubon is drawing painstakingly authentic pictures of them. Clarence P. Hornung of New York City, whose gallery of America’s earliest cars already includes 75 portraits, didn’t take up the hobby that has become his booming business until 1949. Until then he was an industrial artist and specialist in creating trademarks and package designs.

Hunting for details of an old car, Hornung pauses in mid-drawing to check catalogues, ads and specification lists

One Saturday in September, 1949, Hornung happened for the first time to visit James Melton’s Museum of Antique to find that no drawings or prints of them were available. No one up till then had ever made a pictorial history of the American automobile.
By the following Monday, Hornung had decided to create that history himself. He plunged into a program of research that in the following months took him to book shops, print dealers, catalogue collectors and old-time car salesmen. He gathered a mounting pile of flyblown catalogues, yellowed newspaper and magazine ads, specification lists and old photographs.
Soon he was armed with enough information to produce his first eight portraits: an 1877 Selden, an 1895 Duryea, an 1896 Ford, an 1898 Winton, an 1899 Packard, a 1902 Autocar, a 1903 Olds-mobile and a 1903 Cadillac. When collared prints of them had been run off, Hornung offered them for sale in a few small ads in New York newspapers.
The response was astonishing. Hundreds of orders cascaded upon his studio. In two months he sold 2,000 sets. Suddenly he was researcher, artist, publisher, mail-order clerk and shipping clerk all rolled into one.
Happily surrendering to the avid demands of old-car fans, Hornung went back to the “scrap” pile and the drawing board and began producing more portraits of the ancestors of today’s automobiles. To date, 47 prints have been made from the 75 drawings he has completed. He plans to finish 25 additional drawings by 1955.
Audubon, wandering in search of bird-life, encountered such feathered eccentrics as White-Eyed Flycatchers and Tell-Tale Godwits. Hornung, in his entertaining research, has happened upon the Auto Bug, the Izzer, the O-We-Go, the Static Super, the Quick and the Zip.

Hornung’s “collector’s prints” have been exhibited in museums and libraries all over the U.S. Reproductions of his drawings decorate glassware, lacquered trays, coasters, Christmas cards even silk scarves.

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