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These days when most of us reach for a soda on the supermarket shelf our options are limited to a few international brands that have cornered the market. And when we do grab it, it will most likely be in the form of a plastic bottle or aluminum can. But in the early 20th century, the business of soda, like many others, was a local enterprise.

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In 1900 two brothers, recent immigrants from Italy, founded a soda and beer bottling plant at 812-14 Washington Avenue. The business went through several product and name changes, often taking on a different name every time there was a new product, according to Robert Esposito, the grandson of James “Giacomo” Esposito, one of the brothers.

primo_gassosa_003bThe name that is most likely to ring a bell these days is probably its last one: “Primo Gassosa,” an Italian name meaning “First (or first best) Gas Soda.” The soda was popular for many years. Some claim that it’s cola and lemon-lime flavors rivaled Coca-Cola and 7up. However, the changing of the times, the transition from re-usable glass bottles to disposable plastic ones, and shifts from small stores to giant supermarkets, made it too difficult to continue. However, James Esposito’s grandson Robert, and great-grandson Alexander have taken on the historical documentation and research of the family soda business as a labor of love. That Alexander Esposito is a private investigator no doubt helps when unearthing artifacts such as the unopened case of Primo Gassosa he found in a South Philadelphia supermarket basement years ago.

Text found at: philaplace.org/


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fresca_004Fresca is a diet citrus soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the American continent. Fresca means "fresh" (feminine form) in Portuguese, Spanish and Italian.

fresca_003Since its introduction in 1966, Fresca has been marketed in the United States as a calorie-free, grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes. In ads it was described as an "imitation, citrus-flavored, artificially sweetened dietary beverage". Fresca underwent several major ingredient changes since its introduction. The drink was originally sweetened with cyclamates, which were banned by the FDA in 1969, and the banned ingredient was replaced with saccharin. However, in 1985, the saccharin was replaced by NutraSweet-brand aspartame. More recently, around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.

fresca_007American President Lyndon B. Johnson had a soda fountain containing Fresca installed in the Oval Office.

In Latin America, Coca-Cola markets an entirely different soft drink under the Fresca brand name. This drink is grapefruit-flavored, but contains sugar. Colombia and Argentina are the only countries in which this drink is distributed with the name Quatro using Fresca’s same colors, logos and stickers.

fresca_006Fresca was made available in South Africa during the early 1990s with a series of colourful ads featuring Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following but sales were discontinued.

Fresca belongs to the family of citrus-flavored sodas. It is similar to Dr Pepper‘s Squirt. In 1997 Coca-Cola, which had requests for "Mexican Fresca" from immigrant communities, launched the soft drink throughout the U.S. as Citra. However this was not successful as a separate product line, and that drink is now sold as the Citrus flavor in The Coca-Cola Company’s Fanta line in areas with large Hispanic populations.

fresca_001Fresca has so far managed to defend its niche of the market, and, like Tab, can rely on a relatively small but loyal customer base.

Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca’s first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the originalgrapefruit flavor was renamed Sparkling Citrus. Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005.


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Guaraná is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by Anheuser-Busch In Bev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced only in three countries (Portugal, Brazil, and Japan). It is the second best-selling soft drink brand in Brazil, behind only Coca-Cola, an absolute leader in its segment. Currently, it is one of the 15 best-selling soft drink brands in the world.

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guarana_007It is the most popular guaraná-flavoured soft drink in Brazil, where it is also available as the low calorie version Guaraná Antarctica Zero. Another brand of guaraná-flavoured drinks is Kuat!, which is produced by The Coca-Cola Company and in Brazil is sold through McDonald’s restaurants and some supermarkets.

Guaraná Antarctica is also available in Portugal, Spain, Honduras, Paraguay, Denmark, France, Luxembourg, Israel, Italy, Switzerland, Finland, Canada, United Kingdom (recently in all Tesco and Waitrose stores), Sweden, parts of Japan, the United States and as 1.5 litre bottles in special food stores in Germany.

Guaraná Antarctica is the official sponsor of the Brazilian national football team. One of its 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much Guaraná the day before. This caused considerable controversy in Argentina.

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guarana_006aAnother controversial commercial from Guaraná Antarctica was a TV spot showing the guaraná berry plantations in the Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot the narrator turns to the audience and says: "Now ask Coca-Cola to show you the coca tree…", a direct attack on Coca-Cola.

Being high in caffeine, the drink has made inroads in the U.S. as a result of the energy drinks craze. Six-packs are sold in most major cities, though they can be difficult to find. The taste is mild, slightly apple-like, with a distinct berry after-flavour. Several websites sell guaraná to Americans. Guaraná Antarctica is by far the most popular form of the drink.


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like_cola_003Like Cola was an unsuccessful cola soft drink, introduced by the 7 Up company (while owned by Philip Morris), that appeared on the American market in 1982. Its slogan was “Made From The Cola Nut.” Like Cola was one of the first attempts at a cola without caffeine. It was packaged in a red and blue can. A diet version was also available, with the colour scheme reversed.

As noted on its label, Like Cola was actually only 99% caffeine-free. By law, a cola had to have at least some caffeine in it.

like_cola_004Like Cola was the major sponsor of one of the races in the 1983 Winston Cup that occurred on July 24 of that year – the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race.

Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons.

Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or RC Cola (which introduced another caffeine-free cola, RC 100, in 1980), they refused to distribute Like Cola limiting its availability.

The Like name was first used from 1963 to 1969 for 7 Up’s diet lemon-lime soda which was renamed Diet 7 Up.


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Malta (also called young beer, children’s beer, or wheat soda) is a type of soft drink. It is a carbonated malt beverage, meaning it is brewed from barley, hops, and water much like beer; corn and caramel colour may also be added. However, Malta is non-alcoholic, and is consumed in the same way as soda or cola in its original carbonated form, and to some extent, iced tea in non-carbonated form.

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In other words, Malta is actually a beer that has not been fermented. It is similar in colour to stout (dark brown) but is very sweet, generally described as tasting like molasses. Unlike beer, ice is often added to Malta when consumed. A popular way Latin Americans sometimes drink Malta is by mixing it with condensed or evaporated milk.

Nowadays, most Malta is brewed in the Caribbean and can be purchased in areas with substantial Caribbean populations. Aside from the islands of the Caribbean, Malta is also popular in Caribbean coastal areas such as Panama, Colombia, and Venezuela and countries that share a Caribbean coast. Malta is brewed worldwide, and is popular in many parts of Africa like Nigeria, Chad, Ghana, Cameroon, and in the Indian Ocean. This beverage is also popular in several parts of Europe, especially Germany. Malta Guinness is brewed under license internationally.

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Malta originated in Germany as Malzbier (“malt beer”), a malty dark beer whose fermentation was interrupted at approximately 2% ABV, leaving quite a lot of residual sugars in the finished beer. Up to the 1950s, Malzbier was considered a fortifying food for nursing mothers, recovering patients, the elderly etc. Malzbier in its native form was finally superseded during the 1960s by its modern form, formulated from water, malta_003glucose syrup, malt extract and hops extract, which had been on the market since the latter half of the 19th century, notably in Denmark. Such formulated drinks are to be called Malztrunk (“malt beverage”) according to German law, since they aren’t fermented. In colloquial use, Malzbier has nevertheless remained, along with other nicknames such as Kinderbier (“children’s beer”). Some native Malzbiere can still be enjoyed in Germany, notably in Cologne, where the taps of breweries Malzmühle and Sion sell it alongside their traditional Kölsch. Many German breweries have a Malta in their range, sometimes produced under licence (for example Vitamalz).

Malta is also occasionally called “champagne cola” by some brands. However, there is a separate type of drink with this name, having a flavour and consistency more akin to cream soda. Despite this appellation, neither drink is a champagne or a cola.

malta_004Due to its distinctive colour, Malta is sometimes known as black brewed beer.

Malta is high in B vitamins. Some breweries, like Albani Brewery of Denmark, fortify their non-alcoholic Malta beverages with Vitamin B complex. Albani Brewery claims on their website to have been the first brewery to create non-alcoholic malt beverages in 1859.

Generally speaking, Malta is readily available in stores in Latin America. It is, however, a little more difficult to find in the United States and Canada.


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royal_tru _003Royal Tru is a carbonated fruit drink brand owned by The Coca-Cola Company that is only available in the Philippines. It also uses the same styling as its Coca-Cola global cousin Fanta. It was introduced in 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage and it was primarily referred to as Royal Tru-Orange due to its original flavour, while other variants like Royal Tru-Dalandan, Royal Tru-Grape, and Royal Tru-Orange Light were introduced in 2003, and Royal Tru-Lemon was introduced in the last quarter of 2012.

History
Royal Tru-Orange was first introduced in the 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage. However, it became popular since the beverage targeted teenagers as its consumers. It was available in single-serve bottles and contained orange pulp bits. Royal Tru-Orange was also one of the pioneering teams of Philippine Basketball royal_tru _002Association in 1975. It is the only remaining pioneering franchise in the league, although it is carrying the San Miguel Beer brand as of 2008.

Royal Tru-Orange has gained much attention in the late 1980s, after its logo and formulation (without the orange pulp bits) were changed, through an advertising campaign that starred teen model RJ Ledesma playing the role of Joey. The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.


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Ski is a citrus soda made from real orange and lemon juices, manufactured by the Double Cola Company.

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History

ski_007Combining the powerful tastes of oranges and lemons, Double Cola Company’s citrus drink, Ski, was formulated in 1956. The soda contains natural flavorings to create a soft drink with a strong, natural citrus taste. Ski was trademarked in 1958.

Diet Ski was introduced in 1986 to enhance the sales of regular Ski.

Ten years later, in 1996, Cherry Ski was introduced giving Ski drinkers an even greater citrus drink choice.

In 2009, Ski underwent a package redesign. A new slogan was introduced, “Real Lemon. Real Orange. Real Good.” Along with the new graphics, Diet Ski was reformulated with Splenda. Cherry Ski was re-branded as Ski InfraRED.


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mello_yello_004Mello Yello is a high-caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company which was introduced on March 1, 1979 to compete with Pepsi’s Mountain Dew.

Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift.

There have been three flavored variants of Mello Yello in North America. Mello Yello Cherry was released in response to Mountain Dew Code Red. The other two variants were Mello Yello Afterglow (peach-flavored) and Mello Yello Melon. All three were only available for a limited time.

mello_yello_003In early 2010, Coca-Cola announced new images of new packaging that it would be re-branding Mello Yello to resemble the packaging in 1979. This re-branding has included an expanded distribution of the product, into such areas of the United States that have not had the product in years such as the Northeast United States and the Western United States. In 2011, Mello Yello began to replace Vault on Coca-Cola Freestyle machines.


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appletiser_004Appletiser is a sparkling soft drink originating in Elgin, South Africa and the brand is owned by SAB Miller. Appletiser’s head office is in Johannesburg, South Africa. It is manufactured and distributed by Coca-Cola in other places like the UK.

Appletiser is an international beverage company with offices in the United Kingdom, USA, Asia and Africa. The Appletiser brand is owned by SAB Miller. Appletiser’s head office is in Johannesburg, appletiser_005South Africa and its main production and R&D facilities are in the fruit growing district of Elgin, Western Cape, in the mountains around Cape Town.

In the United Kingdom, Appletiser used to be called Appletise. People often called it Appletiser by mistake and the name eventually changed to that. Appletiser and Peartiser used to sponsor the TV show Friends on the digital channel E4 before Radox became the sponsors. In 2008 they were the sponsors of Sex and the City, on Paramount TV.


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stoney_004Stoney Ginger Beer, or Stoney Tangawizi (Tangawisi) as it is called in Swahili speaking Africa, is a ginger beer sold in several countries on the African continent. The product, sold in a brown bottle or can, is made and distributed by The Coca-Cola Company.

As is common with ginger beers in comparison to the lighter ginger ales, the ginger flavor present in Stoney is especially intense. There are several varieties of Stoney in different parts of Africa. Although they are all bottled by Coca-Cola their recipes vary. The versions in Southern Africa tend to be more carbonated and sweeter while the East Africa version tends to have a much stronger ginger bite. Stoney Ginger Beer was introduced in South Africa in 1971.

stoney_002

 


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I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

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gold_spot_004Gold Spot was one of the three brands of carbonated soft drink started in India by Parle under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola and PepsiCo from the Indian market. Gold Spot was introduced along with Thums Up and Limca.

It was artificially flavoured and coloured orange. Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $ 40 million. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola’s Fanta brand.

Gold Spot had a catchy punch line – "The Zing Thing."

As per data available from the Ministry of Food Processing Industries of India (MoFPI), Gold Spot has a market share of 2% among all soft drink companies (Cola + Non-Cola drink Manufacturers) during the year 2009-10.

 


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big_red_002Big Red is a soft drink 1937 created by Grover C. Thomsen and R.H. Roark in Waco, Texas and originally known as Sun Tang Red Cream Soda. It is generally classified as an American variety of cream soda which is almond in flavour, and it is the original "red cream soda." The name was changed to "Sun Tang Big Red Cream Soda" in 1959, and to "Big Red" in 1969 by Harold Jansing, then president of the San Antonio bottling plant, after hearing a golf caddy refer to the soda by that name.

big_red_003Until the late 1970s, Big Red was marketed exclusively in Central and South Texas and around Louisville, Kentucky, including parts of Southern Indiana. The drink is highly popular in the Southern United States and is well known for its unique taste and red colour. Its unique taste, though often thought to be bubble gum, is created by mixing orange and lemon oils with the traditional vanilla used in other cream sodas. Big Red is produced and distributed by various independent soft drink bottlers including Dr Pepper Snapple Group, CCE, and Pepsi Bottling Group under license from Big Red, Inc., based in Austin, Texas.

Big Red was the sixth-highest selling soft drink company in the United States from 2002–2004, after Coca-Cola, Pepsi, Dr Pepper/7Up, Cott, and National Beverage Company. As a preeminent red crème soda in the South, it is a staple of many Juneteenth celebrations.

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In 2007, Big Red Ltd. was purchased by Gary Smith with the backing from Citigroup Venture Capital and Goldman Sachs. Gary Smith now serves as the Chairman and CEO of Big Red and All Sport, Inc. In 2008, Dr Pepper Snapple Group purchased a minority interest in Big Red, Inc. Dr Pepper distributes almost 80% of the product that Big Red sells annually.

Additionally, Big Red is imported into the United Kingdom by American Soda and PS Foods Ltd


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Cottees_010Cottee’s is an Australian brand of cordial drinks, owned by Schweppes Australia.

The company originated in the early 1900s by Spencer Milton Cottee (ca.1864 – 1944) who started processing passionfruit in Lismore into the Passiona soft drink brand in 1925-7. A factory was opened in Leichhardt in the 1930s. Cottee was a champion of the dairy industry and advocated efficient use of milk by-products such as casein. Passiona was also bottled in South Australia by Geo. Hall and Sons.

Apart from Passiona, the most popular Cottees carbonated soft drinks were Tango (orange), and Coola (lime), with other flavours including lemon, cola, and lemonade. The brand’s popularity reached its zenith in the 1960s. Cottee’s Coola flavour is the most popular cordial in Australia (Coola, Australia’s Flavourite Cordial).

In 1975, the company was acquired by the American company General Foods, and in 1984 by Cadbury Schweppes. Schweppes Australia was acquired by Asahi Breweries in 2009.

Cottees_007Cottees_009Cottees_006


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crass_003This particular example of these “delicious beverages” was manufactured by Washington Coca-Cola Bottling Co. Inc. of Capitol Heights, Maryland. I always wondered why someone would produce a drink under a moniker that by definition implies “lacking sensitivity, refinement, or intelligence,” but it turns out that Crass soda was a namesake of James E. Crass, one of the earliest franchisers of the Central Coca-Cola Company, Inc, who crass_002acquired his first Coca-Cola bottling plant in my home state of South Carolina back in 1899 and then very successfully spread his cola crassness throughout the east coast in the early 1900s. This bottle is stamped ’68 on the bottom. I wish I knew how it tasted – did anyone out there ever have a swig of Crass back in the day?

Text from: www.awmok.com


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kist_005

Citrus Products Company was founded in 1919 in Chicago, Illinois. Two of their products, Kist and Chocolate Solder, are familiar brands of  The Citrus Company.

Like most soft drink companies, they experimented with different flavours to try and find their niche in the market. Kist was bottled in a wide range of flavours like orange, ginger ale, lemon and grape, and became very popular. They also offered a complete range of bottle sizes including seven ounce, ten ounce and twelve ounce, and also two family sizes.

By 1958 Kist was being bottled by franchised bottlers in every state.  In addition to Kist, Citrus Products constantly pushed another product to franchised bottlers that was called Chocolate Soldier.  Chocolate Soldier,  a chocolate milk type beverage, grew steadily in sales volume, with the help of the parent company, by providing bottlers with sales and advertising materials. Probably the only thing that stands out in the advertising of Chocolate Soldier is some signs which show a soldier standing at attention.

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Text found at: www.angelfire.com/tn/traderz/kist.html


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traubi_001Traubi or traubisoda is a brand of soft drink flavored with grape juice. It is produced in Hungary, Austria and Croatia.

In Hungary, it is made by a factory called Traubi Hungaria located in the village of Balatonvilágos. The company produces the drink from a special type of Hungarian grapes, called saszla. The name Traubi derives from the German word Trauben that means grape. Visiting the factory in Balatonvilágos one can follow the steps of production from grapes harvest to bottling.

In Austria, it’s produced by Waldquelle Kobersdorf GmbH from Kobersdorf. A Croatian company Trento sokovi licenses it from Waldquelle since 2006, and produces it in Brestovac

traubi_006History

The aroma was originally invented by Lenz Moser of Austria in 1954. It was licensed to Traubi Hungaria in 1971. The new flavour became popular not only due to the successful advertisement but also as it appeared to be the first Hungarian fizzy drink. As a result of the growing interest, Traubi was also produced in Kunbaja, Csány and in Debrecen.

In response to the first fizzy drink success, in 1973 another product, called Márka, appeared on the Hungarian market. This drink proved to be popular that time just as well it is nowadays. Márka is liked for its special orange, grape, sour cherry and raspberry flavor.

traubi_008In the 1980s, due to the spread of Coca-Cola, Traubi became less popular, the production decreased by 20%. In 1992, Traubi Hungaria bought the factory in Balatonvilágos and by the investment of Salamon Berkowitz (a US owner) the factory started to improve. It grew, not only in numbers of machines but also in production.

Popularity

The popularity of the drink was tested through a market research conducted by the producer. The findings clearly showed, that there was a strong nostalgia for the drink among Hungarians who were teenagers in the ’80s. Drinking Traubi evokes memories from Hungarian people’s past, therefore a special importance belongs to this drink. Salamon Berkowitz, the owner of the company Traubi Hungaria claims that the original publicity campaign team, who created the first campaign, has been working on the company’s advertisements and image nowadays.


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sun_drop_003

Sun Drop also marketed as Sundrop, is a citrus-flavored soda produced by Dr Pepper Snapple Group. It has a yellowish-green color imparted by Yellow 5. Among soft drinks, it is known for its high caffeine content (63 mg per 12 oz can, 9 mg higher than a 12 oz can of Mountain Dew, but not as much as Vault with 70.5 mg per 12 oz can). Orange juice is an ingredient in the drink, and remaining pulp matter from the orange juice provides some of the soft drink’s taste and appearance

sun_drop_001History

Sun Drop was developed in St. Louis, Missouri, by Charles Lazier, a salesman of beverage concentrates. While riding around town in the family car, Lazier quickly scribbled a recipe for a new soft drink on a small piece of paper which he handed to his son, Charles Jr. The younger Lazier worked as a lab technician at his father’s plant, and soon began work on the formula. Two years later, Sun Drop Cola debuted at the American Bottlers of Carbonated Beverages Conference in Washington, D.C. The Sun Drop formula was patented on April 15, 1930.

The drink was marketed in several Southern states under names such as "Sundrop Golden Cola" or "Golden Girl Cola." The brand was acquired and standardized by Crush International in 1970. Crush International was purchased by Procter & Gamble in 1980, which sold its soft drinks holdings to Cadbury Schweppes plc in 1989. Cadbury Schweppes plc demerged in 2008, with its beverages unit becoming Dr Pepper Snapple Group, which currently produces Sun Drop.

Prior to the sale to Cadbury Schweppes, Procter & Gamble introduced several new Sun Drop flavors in 1985, including a reformulated Diet Sun Drop brand using aspartame instead of saccharin. A third brand, Cherry-Lemon Sun Drop, was introduced that same year. In February 2002, the brand introduced Caffeine-Free Sun Drop to the portfolio after the company received numerous requests from loyal consumers for a caffeine-free version of their favorite citrus soft drink.

sun_drop_005bSun Drop has maintained popularity in many parts of the southern United States, especially in Tennessee, North Carolina and parts of the Midwest, including Wisconsin and western Minnesota. Similar to other regional drinks with a cult following, fans outside bottling areas have been known to pay large amounts to have the drink shipped to them. Families have sent it to U.S. soldiers serving in Afghanistan.

Sun Drop is sometimes used as a mixer for drinks with hard liquor.

In the 1980s and early 1990s, the drink was promoted in the American South by NASCAR Winston Cup driver Dale Earnhardt.


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I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

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Shasta Beverages is a U.S. soft drink manufacturer, which markets a value-priced soft drink line with a wide variety of soda flavors, under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.

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History

Shasta began as The Shasta Mineral Springs Company in Baltimore, Maryland on December 6, 1889. In 1928 the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.

shasta_001In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company’s products were mainly mixers for alcoholic drinks, mineral water, club soda, and ginger ale.

Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels.

By 1960, Shasta was a well-known brand in the western United States. During the 1960s, Shasta was purchased by Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of sodas.

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miranda_005Mirinda is a brand of soft drink originally created in Spain, with global distribution. The word Mirinda means "admirable" or "wonderful" in Esperanto.

It is available in fruit varieties including orange, grapefruit, apple, strawberry, raspberry, pineapple, pomegranate, banana, passionfruit, lemon, hibiscus, guarana, tangerine, and grape flavors as well as Tamarind. A "citrus" flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavor in the early 1990s.

Mirinda is owned by PepsiCo since 1970 and is primarily commercialized outside North America. It competes with Coca-Cola’s Fanta and Dr Pepper’s Orange Crush or Sunkist (soft drink) brand, with flavour brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.

miranda_002History

Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coke’s Fanta brand. Since 2005, Mirinda flavours have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. In Italy, it is sold under the brand Slam.

Advertising and resent events

Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s.

The Mirinda Craver ads produced by Jim Henson from 1975 to 1978 involved a monster called the Mirinda Craver (performed by Bob Payne) craving the Mirinda drinks and will do anything to obtain a Mirinda drink. With the Mirinda Craver being a Live-Hand Muppet, Bob Payne is assisted in performing the Mirinda Craver by Louise Gold, Dave Holman, or Faz Fazakas with either one handling one of the arms of the Mirinda Craver.

miranda_001A campaign in the 1994–1996 time frame with a campaign using the tag-line ‘The Taste is in Mirinda’ with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of ‘Mirindaaaa’. Also in this same country Mirinda launch a campaign with the Pokémon anime series to the children with a promotion of many gadgets with the characters of the manga series.

miranda_003Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi’s stable of creative agencies, including BBDO and J Walter Thompson.

Mirinda regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavor of drinks called Mirinda creme. They come in three flavours: Mango, Raspberry and Lime.

Mirinda is no longer sold in New Zealand, replaced with the introduction of Pepsico’s new Mountain Dew range (code red, live wire, pitch black, electro shock & passionfruit frenzy) of similar flavors.


Help Needed
I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

List of Soft drinks and sodas posted already
Visitors soft drinks and sodas suggestions and comments

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pschitt_001

pschitt_004Pschitt is a French soda created by Perrier in 1954. The name originates in the transcription in French of the noise made by a Perrier bottle when it is opened. It comes in two flavours, lemon and orange. It is now a product of the Neptune Group (the water subsidiary of the Castel Group).

Pschitt is one of the oldest French soft drinks


Help Needed
I need your help visitors, both in suggesting sodas and soft drinks from around the world and in giving your opinion on the ones presented if you know the product. And you can start with giving your opinion on the ones posted already or reading what other visitors have written  – Ted

List of Soft drinks and sodas posted already
Visitors soft drinks and sodas suggestions and comments

Enhanced by Zemanta

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