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a12019_ovaltine

….. that Ovaltine turned him into a girl

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a1138_abomb

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a1088_swinger

Have I really misunderstood what swingers are all these years. Are they just dancing 😦

Image found on 50sunlimited

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a1046600_cherry_pie

Here’s a delicious cherry pie recipe for you (Featuring Bird’s Custard of course)

You’ll find the recipe HERE

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a1046590_leisure

…. and it takes a brave man to wear it

Image found at ibelieveinsasquatch

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a1020_quilmes

Cold or Hot – Quilmes – The best

Image found at ratak-monodosico

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No more hiking without Quick Lunch

Quick Lunch was almost born as outdoor chocolate. The reason why Quick Lunch was outdoor chocolate, is said to be that Johan Throne Holst, Freia founder, along with a business associate a few decades earlier got lost in the woods. His companion complained that the Throne Holst had brought chocolate on the trip and this was something Throne Holst apparently never forgot.

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“Health and strength”

The shape of the new chocolate was tailor-made for the ultra-modern sports garment in the 30s, namely the anorak. Besides, chocolate is easy to carry and easy to eat, and took the contemporary nutrition issues seriously. It was actually said that this chocolate had the same nutritional value as one egg and two slices of bread with butter.

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The chocolate that wishes you a good trip

Quick Lunch is the Norwegian outdoor chocolate. It has always encouraged consumers to embark on a trip and provided good advice. In the 60’s there were mountain codes printed on the packaging, and to this day the back of the Quick Lunch has been used to convey travel tips, information about attractions and where to find The Norwegian Trekking Association’s cabins all over the country.

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Did you know?

When Quick Lunch was launched in 1937,  chocolate was well established as nutrition during strenuous physical exertion. Chocolate was in fact an essential provisions as polar hero Amundsen reached the South Pole in 1911.

The very first batch of Quick Lunch was made with dark chocolate. It was anything but a success. Fortunately, there were some who insisted on trying again, now with light chocolate and the rest is chocolate history.

During and after the war, between 1941 and 1949, the production of Quick Lunch stopped partly because of the lack of sugar and the quality of the flour.

When Norway hosted the Winter Olympics in 1952, incredible 10 million Quick Lunch chocolates  was sold!

983_kvikk lunsj_10Ten pack that you can use as a lunch box when you’ve emptied it

Few if any Norwegians are without an out-door memory connected to Kvikk Lunsj. It is indeed the ultimate Norwegian hiking snack, I never head for the woodlands around Oslo without a few in my knapsack and neither did my dad when we went hiking when I was a kid. Kvikk Lunsj is one of the few things that follow most of us Norwegians from the cradle to the grave – Ted

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The singular 1946-48 Ford Sportsman is memorable not so much as a car as for its mission. Simply put, it was designed to lure buyers back to the showrooms after World War II by adding a touch of glamour to a very familiar-looking model line.

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As the war drew to a close, most U.S. automakers had to decide between getting back into volume production quickly with warmed-over pre-war products or putting the rush on all-new post-war designs. Except for Studebaker, everyone did the former. Ford Motor Company had no choice. Though financed to the tune of-$700 million, it was heavily in debt and now faced the huge cost of winding down its war effort. Moreover, the death of company president Edsel Ford in 1943 and a resulting series of key personnel departures had left one of the nation’s largest employers in disarray, beset by power struggles among the old guard that remained.

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It was for this reason that Edsel’s son, Henry Ford II, was given early discharge from the Navy, and he returned to Dearborn in September 1945 to take the helm of his family’s ailing company. “HF II” knew that there wasn’t enough time or money for getting out brand-new designs until 1948 at the earliest. And, as it turned out, there was really no need: a car-starved public was more than happy to buy almost anything on wheels, even recycled’ 42s. But he still wanted to offer something different, reasoning that if the first post-war Fords couldn’t be all-new, at least some of them could be strikingly different on the surface. Panelling convertibles in maple or yellow birch with mahogany-veneer inserts seemed like a pretty good way to do that.

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The result was the Ford Sportsman and a kissin’ cousin, the Mercury Sportsman, the first product decisions made by the new man in charge. The concept had originated during the war with former styling director E.T. “Bob” Gregorie. It attracted HF II because it was easy and cheap to execute. The company already had a massive timber forest and processing plant at Iron Mountain, Michigan that had been supplying raw materials for Ford’s woody wagons since 1936, and a convertible would be no more costly or difficult to build.

ill_04Each Sportsman began as a stock convertible with a section of rear sheet metal cut away, replaced by a steel” skeleton.” To this was fitted the wood framing, which was fully structural, made from solid wood blocks and mitred together with handcrafted precision. All 1946 Ford Sportsmans used “A” type framing with full-length horizontal members. Later cars employed “B” and “C’ styles with vertical segments. The 1946 rear fenders didn’t match the wooden trunk lid’s new curvature, but 1941 sedan delivery fenders did.

Otherwise, the Sportsman was much like any other 1946-48 Ford. It was offered only in upper-level Super DeLuxe trim and only with the 100-horsepower, 239.4-cubic-inch flathead V-8, essentially the existing Mercury unit now adopted for all V-8 Fords, and not the 9O-bhp ohv six. Standard equipment included hydraulic window lifts, leather upholstery, and dual visor vanity mirrors, all of which lifted initial base price to $1260, some $500 above the standard ragtop.

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Despite its high price and only scant promotion, the Sportsman was a fair success. The first one was delivered to film actress Ella Raines on Christmas Day 1945, just three months after Henry Ford II took over as company president. Another 1208 followed for ’46. The’ 47 saw 2250 copies, plus another 28 that were reserialed as 1948 models. (The Mercury version appeared only for’ 46. Just 205 were built.) Weighing 100 pounds more than the standard convertible, the Sportsman wasn’t super-quick, but it could hit 85 mph flat out and 60 mph from rest in just under 20 seconds.

The Sportsman would be Ford’s only non-wagon woody, but it wasn’t the only one on the post-war market. Nash had its novel Suburban sedan, Chrysler its beautiful Town & Countrys. Still, the Sportsman accomplished its mission. Today, it’s a Ford to remember and cherish, a handsome reminder of a unique period in American automotive history.


In context
Ford also made some really handsome woody station wagons in this period too, both standard versions and 4x4s.

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Bengers Ribana Bathwear ads from the thirties

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“MARRIED – No reason to neglect stockings! Constant runs are unsightly. Husbands admire wives who keep their stockings perfect. Lovely stockings add so much to your appearance Don’t risk constant runs, snacky seams and wrinkles.”

Man, I love the look on that bloke’s face, he looks like he’s looking at something particularly disgusting the cat brought in. Unfortunately I have little experience with stocking runs, snacky seams and wrinkles as my tastes lean more towards the tomboy type of girls. Blue jeans and long gipsy skirts don’t wrinkle that easy. On the other hand, should I ever come across said stockings I hardly think my reaction would quite match the bloke on the picture’s.

Besides, I’m not married anymore and haven’t been for 20 years and my girlfriend is 21 years younger than me and you don’t criticise all that much then 😉 – Ted

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With the crazy patterns and colours, platform shoes and ridiculous long shirt collars came another terrible seventies idea; the light beer. This add is from 1975 when Landsøl disappeared and Brigg was introduced in Norway.

I was 22 back then and when I hit town with my buddies I couldn’t care less for low calories or low alcohol percentage, I simply wanted to get drunk no matter how tough the Brigg drinking blokes in the ad looked – Ted

And come on, all three guys looks like someone pissed in their beer. Usually people smile when they drink good beer 😉

Image found at Sollie’s Krøniker

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Here we got an ad that goes right to the point visitors. If you didn’t catch the “action zone” badge it’s time to go bed or maybe to an optician. Unfortunately the ad leave it up to our sordid imaginations to guess exactly what the “action zone” really is. Is he wearing a pair of pants that let him get his pecker out in a flash, or is it a pair of pants extra well suited for a little pocket tennis. Or is it simply a pair of pants that leaves room for a solid woody. Who knows?

And while our sordid minds still ponder what the “action zone” might be we catch “Now With Extra Large Snack Sack!” and our imagination gets even more sordid fuel. Well, what ever it is, the man’s lady friend seems to be rather satisfied with both his “Action Zone” and his “Snack Sack” unlike her poodle.

PS! I’m fully aware of the fact that we again might have to do with a photoshoped ad, but do I care. It gave me a big healthy laugh that ended in a rather naughty snicker. And what more can you ask.

If any of you visitors out there has more information on these strange pair of pants, please share – Ted 😉

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Castoria 1951

These strange laxative ads from the fifties turns up all over the place for the time being and they makes me wonder what ever children over there in the US ate back then. I can’t remember ever having needed a laxative and least of all as a child and neither can I remember any of my friends back then needing any. Another thing I notice is that the child is always a boy child as though it was quite all right to force feed girl children with medicines of all sort.

Well, that was a digression. Over to the ad it self. Notice that this particular laxative contains nature’s own vegetable products, as if there are any other sort. (My guess would be beans or yellow peas, we all know how those suckers set the bowls in motion).

The text people must have had a field day with this one and the slogan is a classic; “Taste So Good Children Lick the Spoon!” Yeah, right.

And don’t miss the bottom line: “Especially Made For Infants and Children of All Ages”. Tell me, isn’t that almost what they used to print on board games in the old days.

The game is on! Let’s have a few spoonful’s and see who farts first – Ted

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846_landsøl

Landsøl (country beer) was a Norwegian term for a beer with low alcohol content that was marketed from 1913 until 1972. Nowadays it would have been classed as light beer. Landsøl were the only beers that were in production and sold through the war years from 1940 to 1945. The term for the product changed to Lagerøl (lager beer*) from the 1950s onwards.

Due to decreasing sales figures, the Brewery Association took an initiative to launch a new, light beer brand with common prescription for all member breweries from May 1972. This was introduced as Brigg (Brig). At the same time came the first non-alcoholic beer market in Norway with the brand name Zero.

From 1985 the unity beer Brigg was replaced by different light beers with individual prescription from each brewery with Light in the name.

*must not be confused with what is called Lager elsewhere in the world which is called Pils or Pilsner in Norway.

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845_railad

From the ad:

The Nazis look upon us as a degenerate nation. But they have a great respect for our accomplishments. And, if they win, they may decide that we have something in our blood which can use in building their master race.

For they’re great believers in eugenics, these Nazis. They’re strong for selective breeding. You they may cast aside and put to some ignominious task, such as scrubbing the sidewalks or sweeping the streets. But your daughter…well, if she’s young and healthy and  strong, a Gauleiter with an eye for beauty may decide she’s a perfect specimen for one of their experimental camps.

A high honour for your daughter….

Does this seem a story spun the realm of fantasy? It isn’t. It is now happening, all through Europe. The latest experiment of the victorious Nazis has been to ship Austrian and Hungarian girls to  the Northern countries. The result of these unions…unblessed, of course, by matrimony…will not be know for some time. But the Nazis, you must admit, are not above innovation.

Two, three, four, five years from now they may ship American girls to some far corner of the earth…may select your daughter…if you relax, if you fail to do your part now. If you say, hopefully, “It can’t happen here. We can’t loose.”

No, we can’t lose. We can’t afford to. We must not. Else all the terrors , all the degradation, all the misery  and suffering that have been loosed upon Europe will be loosed upon us. We of all people will not escape it. We shall be the chosen… we shall be the select…in the Nazi scheme of things.

We who have only just begun to win. We who risk the danger of resting on our new-won laurels and considering the job done.

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000_03

I’ve spent the first 19 parts of this series dissing members of the advertising profession so since I have been at least semi part of the profession for about 30 years I thought it was time to show an ad I have nothing what so ever against. (Apart for the fact that I wouldn’t be found dead in a ditch in a BMW, but that is more because the kind of people that usually choose to buy one around here than the car itself.)

The ad is clear in its concept, straight to the point and best of all, cruel enough to drive that point home. Just like a campaign like this need to be. For the first time on this blog; Well done Mad Men – Ted

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The first time I saw this ad on the net I laughed so much I almost fell off my chair. Finally an ad playing fully on men’s insecurities and self-esteem. And so boldly texted I find it hard to believe it was easy to place in most magazines.

It can’t have been much fun driving round in an ‘89 911 Carrera 4 for a while after that ad hit the magazine pages, a lot of Porsche owners must have been the victim of rather nasty comments about their lack of size, particularly from men who themselves couldn’t afford a car like that.

By the way, I’m quite aware that the ad may be a fake made by some net prankster, but I love it anyway – Ted

In context

Two guys were sitting on a front porch when a blonde walked by. “Let me show you how stupid blondes are” one of them said to the other and he called the blonde over. When she reached them he said “I’ll give you $10 if you paint my porch white”. “Ok” the blonde answered. The man told her she’d find paint and brushes round the corner and the two men went in to have lunch. An hour later the blond came in and said “I’m finished, give me my $10”.

They went out to check her work and found the porch was still unpainted. “You’re not finished” the man said angrily. “Of course I am” the blond replied and continued “Besides it’s not a Porsche, it is a Ferrari”.

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“Muscles are the new thin” is the new slogan around Europe these days and young women hit the training centres every day and eat so healthy that it becomes unhealthy. back in the days when the Mad Men cooked up the ad above the ideals were quite different. Young women were supposed to have forms, both here and there actually.

The add is terrible, particularly the drawings numbered 1,2 and 3, but there is a grain of truth in it some how. Most men prefer woman with forms. But does that justify making thin women feel bad about themselves. look at how the artist has made the thin woman’s face ugly and how she looks when she has gained a bit of weight. And do you think this is accidental. Get off it, it’s an ad for something that makes you gain weight – Ted

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The stupidity in these ads are so obvious that I feel comments are almost unnecessary. Enough to say is that the most brainless is Diesel themselves – Ted

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