Vimto is a soft drink originating from the United Kingdom. It was first manufactured as a health tonic in cordial form, then decades later as a carbonated drink. It contains the juice of grapes, raspberries and blackcurrants (in a 3% concentration), flavoured with herbs and spices. The original recipe was invented in 1908 by (John) Noel Nichols.
Vimto has also been made into a sweet and an ice lolly. It is available both as ‘packaged goods’ – i.e., in cans and bottles via retail outlets—or as a dispensed soft drink—i.e., a draught drink in pubs, clubs and restaurants.
History
Vimto was created in 1908 in the small village of Timperley in Cheshire, England, by (John) Noel Nichols (1883–1966), a wholesaler of spices and medicines. He saw the market opening for soft drinks due to the temperance movement and the passage of the 1908 Licensing Act. It was originally sold under the name Vim Tonic, which Nichols shortened to Vimto in 1912. Vimto was originally registered as a health tonic or medicine, which was then re-registered in 1913 as a cordial.
During the 1990s, Vimto print advertisements used the popular character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of Shlurpling the Purple. This, in turn, led to the launch in 2006 of Billy and his Dad’s Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad’s pants in the middle of his roll, Billy wins out with ingenuity and humour. The theme tune ‘Dad’s Pants’ become something of a cult classic, and was based on the Loudon Wainwright III song, "Dead Skunk in the Middle of the Road". A sculpture entitled "A Monument to Vimto" (1992), carved out of an oak tree from a sustainable forest by Kerry Morrison, is situated on Granby Row in central Manchester. The sculpture commemorates the fact that Vimto was originally produced on this site.
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