The Compagnie Générale Transatlantique (shortened to "CIE. GLE. TRANSATLANTIQUE", or CGT, and commonly named "Transat"), typically known overseas as the French Line, was a shipping company established in 1861 as an attempt to revive the French merchant marine, the poor state of which was 
self-evident during the Crimean War of 1856. The company’s first vessel, the SS Washington, had its maiden voyage on 15 June 1864. Other than operating ocean liners, the company also had a significant fleet of freighters. The company survived both World Wars, but the development of jet travel doomed its mainstay passenger liner business. In 1977, the company merged with the Compagnie des Messageries Maritimes to form the Compagnie Générale Maritime. Then, in 1996, the company Compagnie Générale Maritime merged to form the CMA CGM.
History
In 1855, the Péreire brothers, Emile and Isaac, created the Compagnie Générale Maritime, which later became the Compagnie Générale Transatlantique. They were already the owners of the Société Générale de Crédit Mobilier, which became the main shareholder. Five years later they signed an agreement with the French government. The company contracted to 
create a fleet and to provide liner service and carry mail for 20 years on the following routes: Le Havre – New York with calls at Brest, Saint-Nazaire, and the Isthmus of Panama, with 3 additional services for Guadeloupe, Mexico and Cayenne. In return, the government would provide the company with an annual subsidy.
In 1861 Compagnie Générale Maritime changed its name to the Compagnie Générale Transatlantique. The Pereire brothers also established a shipyard at Penhoët, near Saint-Nazaire. The next year the first trip to the West Indies and Mexico was made by the shipLouisiane. Two years later the New York – Le Havre line service was begun, with the paddle-steamer Washington providing postal service. In 1867 the company switched from using paddle wheels to using propellers for its vessels, partly because they were more fuel efficient.
An economic and financial crisis in 1868 forced the Pereire brothers to file a petition of bankruptcy and to resign from the company’s board. However, the company survived.
Technical progress continued and the company modified its vessels to transport more goods. Still, in 1873 the line suffered its first major accident. The Ville du Havre collided with the sailing ship Loch Earn, with a loss of life of about 226 people.
In 1879 the French government awarded the company the concession for postal services for the Mediterranean. That same year the company incorporated. Between 1882 and 1884 the government renewed the earlier fleet and postal agreements.
In 1886, SS La Bourgogne traveled the le Havre – New York transit in a little more than 7 days. This gave the company first place in the New York postal service, and ignited a competition for the record in the trans-Atlantic run. In 1894 the company offered the first cruise for American passengers when La Touraine initiated service from New York to Constantinople.
cruise for American passengers when La Touraine initiated service from New York to Constantinople.
Between 1897 and 1904, European competition intensified and the company suffered two major maritime disasters. The Ville de Saint-Nazaire had to be abandoned at sea in 1897 and La Bourgogne sank with 568 passengers in 1898. Furthermore, labor strife developed as strikes came to affect all ports and all staff. The strikes continued until 1923.
In 1904, Jules Charles-Roux became president and instituted a reorganization. The company re-oriented its strategy to emphasize the quality of life aboard ship rather than racing against time. The next year it initiated Le Havre – New York cargo service.
The company did not become a major participant of the trans-Atlantic ocean liner trade until after World War I. During 1907 and 1908, when immigration to the United States was greatest, the company’s share of the market was a mere 10%. In line with its strategy, the company did not have ships of either great speed or size, but instead became renowned during the early 20th century for its luxuriously appointed liners. The most notable of these early ships was the SS France, which began service in 1912.
During World War I, the company transformed its vessels into warships, hospital vessels and troopships. By the end of the war, the company had lost a third of the fleet. Still, the company recovered during the post-war period, with several famous ships beginning service. In 1927, the SS Ile de France, the first ship to be styled in Art Deco, had its maiden voyage.
The company also diversified. In 1919, it introduced the first tourist motor car circuit in North Africa and in 1925 it created the Société des Voyages et Hôtels Nord-Africains (S.V.H.N.A.).
The Great Depression caused the company to suffer a significant decrease of profits as costs increased and passenger numbers plummeted The company responded by decommissioning vessels and discontinuing unprofitable routes. A generous government subsidy enabled the company, in 1935, to finance the construction its most famous vessel, the SS Normandie. At the time of completion, the ship was the largest in the world and also the fastest, winning the Blue Riband from the Italian liner, the SS Rex. Its Art Deco interior and streamlined hull design were famous. It won the Blue Ribbon trophy for its first voyage with a speed of 30 knots. However, it was never a commercial success and a fire in 1942 ended its career.
In 1939-1940, at the beginning of World War II, the company was subject to mobilization of more than a third of the staff. The Department of Shipping & Maritime Transport chartered or requisitioned the company’s ships. The company also received 95 vessels to manage for the war effort. By 1946, the loss of several vessels due to the war had diminished the company’s fleet, though the company was able to acquire several Liberty ships. The company also acquired Liberté, the former German liner SS Europa (1928), whichFrance had claimed as reparations.
Passenger traffic grew post-war, but the advent of commercial air travel in 1958 was a disaster for the French Line’s passenger ships. Despite the launch of a new flagship, the 66,000 ton SS France in 1961, passenger demand decreased as no ship could match the convenience of airplane flights that could transport passengers in a matter of hours over a distance that by ship would take several days. The ocean liner fleet became dependent on government subsidies, which were finally ended in 1974. The fleet was subsequently hulked.
France was laid up until 1979 when the Norwegian Cruise Line bought it and renamed it Norway. In 2008, Norway was beached at Alang, India and broken up for scrap.
In 1977, the company merged with the Compagnie des Messageries Maritimes to form the Compagnie Générale Maritime.
The Ship on the poster
SS La Provence was an ocean liner and auxiliary cruiser torpedoed and sunk in the Mediterranean Sea on 26 February 1916. She belonged to the French Compagnie Générale Transatlantique.
Known in peacetime as La Provence, the ship was refitted as a troop ship in World War I. She was designed to carry 1,960 people, and was transporting troops from France to Salonika when she was sunk by the German U-boat U-35, south of Cape Matapan. The ship listed so quickly that many of the lifeboats could not be used. There were 742 survivors. Nearly 1,000 people were killed in the sinking.
The Sydney Morning Herald for 8 March 1916, and several other English-language papers, reported:
M. Bokanowskl, a French Deputy, who is one of the survivors of the French auxiliary cruiser Provence, which was torpedoed and sunk in the Mediterranean, narrates that a battalion of the Third Colonial Infantry was aboard. There was no lamentation, and there was no panic, though the ship was sinking rapidly and the boilers exploding.
Captain Vesco, he states, remained on the bridge, calmly giving orders, and finally cried, "Adieu, mes enfants." The men clustered on the foredeck, and replied, "Vive la France." Then the Provence made a sudden plunge, and the foredeck rose perpendicularly above the water.
A British patrol and a French torpedo boat picked up the survivors after they had been 18 hours in the water. Many died or went mad before the rescue ships arrived.
Text from Wikipedia
SS La Provence was one of the over 6,000 Allied and neutral ships totaling over 14,200,000 tons that was sunk by the U-boats of the German Imperial Navy (German: Kaiserliche Marine) and the Austro-Hungarian Navy (German: Kaiserliche und Königliche Kriegsmarine or K.u.K. Kriegsmarine) during WWI
Retrorambling 